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AfterShock Sends Care Packages to Comic Book Stores

AfterShock is a relatively new comic book publisher with some seriously impressive names for its string of creator-owned mini-series, including Animosity and Babyteeth.

At the ComicsPRO retailer advocacy event held in Portland last week, they discussed a number of new retailer-focused initiatives, including care packages being sent to stores to show off the AfterShock range, and for signings are store visits. Like Marvel and DC they are launching an exclusive retailer Facebook group and E-newsletter, alongside fan-centric social media.

What they call a flexible cover program, easier access to variant covers, whether exclusive to the retailer in question or more generally available.

They are also to promote retailers in the back of AfterShock titles and are planning giveaways and contests that depend on customers being in store with retailers

The company also reminded retailers of its first Free Comic Book Day comic for this year's event, Relay #0, heralding a series that they describes as "a strange marriage of There Will Be Blood and The Fifth Element set against the deceptive promise of a better future."

(W) Zac Thompson, Donny Cates (A/CA) Andy Clarke
A story of community, religion, madness and the first planet to succumb to the universe's biggest paradigm shift. A weary space traveler arrives on a primitive planet lost in the dark ages. The shamanic tribe who resides there are unsettled and uncertain about their future. They rely on hunting and gathering to survive until the charismatic traveler offers a tantalizing and dangerous solution: The Relay. A Monolith designed to spread conformity of ideas, technology and progress across all discovered worlds.
Teen Audiences.

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Rich JohnstonAbout Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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