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DC To Pay 100% Of Retailers Rebirth Advertising – But There Is A Limit!

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DC-Universe-Rebirth-launch

Bleeding Cool told you that DC Comics stated they would pay all retailers costs, if they advertised their stores using DC Rebirth imagery and pushing the new relaunched titles.

Well, that's still true. But there is a limit.

 

DC have clarified to retailers that they are "offering 100% co-op reimbursement on advertising expenditures based on your co-op pool as of March 31, 2016. However, please be advised that DC's co-op budget for this promotion has a strict limit. Co-op is just one part of DCE's overall marketing plan for the launch of DCUniverse: Rebirth. We recommend you send in your co-op requests as soon as possible to take advantage of this offer."

So if you want your money back, let DC Comics know soonish. They have also promised further marketing promotions during the year for Young Animal and Wonder Woman 75th Anniversary and they'd like retailers to save a little for that as well…

 

 

 

 

 

 

 

 

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Rich JohnstonAbout Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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