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How Marvel Will Goose Numbers For Inhumans And X-Men Prime For ResurrXion

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Marvel Comics are instigating a new promotional activity for the launch of Inhumans Prime #1 and X-Men Prime #1 in March, as part of the ResurrXion relaunch.

Previously they have given discount to retailers who match certain order levels. They have also given away free copies, willy-nilly, to all accounts, as a percentage of their orders, after the fact.

Well, this is a new one for Marvel.

If retailers order 125% of their orders of IVX #4 for Inhumans Prime #1 (which they probably will), they will get 15% of their order on top for free.

And if retailers order 175% of their orders of IVX #4 for X-Men Prime #1 (which they probably will), they will get 15% of their order on top for free.

January saw Marvel up everyone's orders by 10%. It looks like they have other plans for March…

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Rich JohnstonAbout Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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