J.K. Rowling's Pottermore Offers Fans Immersive Virtual Hogwarts Experience
If you're a fan of author J.K. Rowling's Harry Potter universe, then you should know about the importance of today's date. September 1st is the "19 years later" day in Harry Potter and the Deathly Hallows when Harry and Ginny Weasley joined their son Albus Severus Potter on Platform 9-3/4 as he sets off to begin his first year of wizarding at Hogwarts.
To commemorate and to usher in a new academic year at the famed school for wizardry, Rowling's online home for all things Harry Potter, Pottermore, has launched The Hogwarts Experience, an immersive digital experience that gives visitors a virtual tour of the grounds and woods surrounding the school.
The Hogwarts Experience gives visitors the illusion of flying through the exterior of the castle, through the Forbidden Forest and Hagrid's hut, and a full view of the Quidditch pitch. Throughout the tour, the site will have clickable points that will give visitors the opportunity to learn more about some of the locations. Though the attraction is free and will work on most smartphones, tablets and computers, visitors will have to register through Pottermore before beginning the virtual tour.
For Pottermore Global Digital Director Henriette Stuart-Reckling, this new endeavor truly expands the Harry Potter experience for new and old fans alike:
"We've seen many interpretations of Hogwarts – from the artwork in the illustrated editions of the books to the eight feature films from Warner Bros. This new feature on our website marks the first time fans will have the opportunity to explore the famous wizarding school any time, any place and at their own pace. It's a unique, mobile-first experience using bespoke visual assets allowing anyone to 'visit' Hogwarts on-the-go."
With 10 years having passed since the publication of Deathly Hallows and six years since the film adaptation, Rowling has made it a point to keep Harry Potter in the pop culture hearts and minds of geeks all around the world.
Principal photography on the as-yet untitled sequel to Fantastic Beasts And Where To Find Them began in July 2017, with Jude Law joining the cast as young Albus Dumbledore and the film set for a November 2018 release. In April 2018, Broadway will host the stateside opening of Harry Potter and the Cursed Child, and The Wizarding World of Harry Potter theme park continues to be a huge success.