One year ago, in the wake of a number of gay teen suicides, Dan Savage created a video with the aim to tell those being harassed and seeing no way out that "it gets better".
It became a meme with over ten thousand videos echoeing Savage's initial appeal from everyone from Barack Obama to Colin Farrell to Woody the Cowboy, with Google turning a selection into an advert for its social networking.
This week, the X-Men got involved, in the latest issue of Generation Hope by Phonogram team Kieron Gillen and Jamie McKelvie.
It's an allegory that sees a young man's latent mutant genes emerging, only to find his situation mocked, seeing only one way out. However it's not a complete substitution, we also discover that Generation Hope member Kenji Uedo's father committed suicide when his mother found him with another man.
At which point Wolverine echoes Dan Savage's campaign.