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Seven Eight Seven – Rob Liefeld Was Right, And It's On A T-Shirt Now

Seven Eight Seven - Rob Liefeld Was Right, And It's On A T-Shirt Now, available in time for San Diego Comic-Con if you want.



Article Summary

  • '787' formula for comic book storytelling by Rob Liefeld is now iconic.
  • Rob Liefeld's practical narrative advice immortalized on a T-shirt.
  • Kevin Mellon designs tribute tee ahead of San Diego Comic-Con.
  • T-shirts feature a unique dedication to Rob Liefeld's craft.

Yesterday, Bleeding Cool ran (courtesy of Chip Zdarsky and Gerry Duggan) a special message commissioned on Cameo for Jonathan Hickman to teach him how to tell comic books. Rob Liefeld responded to our article saying "This "news story" is from 2021 folks." Which it was, but no one knew about it until yesterday! In the video, Rob says;

"Here's the deal.. there is a tried and true when you get down to doing a monthly comic… Seven eight seven … what does that mean? Open your comics with seven pages of your character using their power introducing themselves to the reader, doing their cool whatever it is that they do. Then the middle eight pages, is when they go home, they have their school life, work life, getting screwed over, whatever, sublots, character action. girlfriend, wife, that's your middle eight… the last seven pages is the conflict, there's action, more using of the powers and the villain making his move to the end of the cliffhanger so they come back next month. That is my tip to you my friend, seven eight seven."

Seven Eight Seven - Rob Liefeld Was Right

And as a result, Kevin Mellon has a T-shirt ready to go for San Diego Comic-Con to celebrate this. With the numbers in a Liefeld style – possibly ripped from his artwork.

LIEFELD WAS RIGHT!
from $20.00
Recently a video made the rounds of Rob (Deadpool) Liefeld talking about plotting a comic in the 7 / 8 / 7 page format. I can't link to it here, but trust me: it's some sage advice from a man who knows the craft, even if the video in question was done as a joke and kinda tries to make Rob look foolish. A fool he is not!
This shirt is a tribute to Rob and that advice, and is made with utter reverence to him and all of us that followed in his stead.
T-shirts are a dime a dozen, but this one stands out from the pack. It's super soft, breathable, and has just the right amount of stretch. Need we say more?
• 100% combed and ring-spun cotton (Heather colors contain polyester)
• Fabric weight: 4.2 oz/yd² (142 g/m²)
• Pre-shrunk fabric
• Side-seamed construction
• Shoulder-to-shoulder taping
• Blank product sourced from Guatemala, Nicaragua, Mexico, Honduras, or the US
This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!

Seven Eight Seven - Rob Liefeld Was Right

Hey, Kevin, you can link, you can link! Maybe Chip and Gerry could buy one for Jonathan, just to make sure the lesson went in?


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Rich JohnstonAbout Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from The Union Club on Greek Street, shops at Gosh, Piranha and FP. Father of two daughters. Political cartoonist.
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