What A (Small) Difference One Week Makes to 2019 Annual Marketshare

Published Sat, 18 Jan 2020 15:30:24 -0600

Last week, Bleeding Cool ran the marketshare statistics from Diamond Comic Distributors. Which stated that Marvel Comics topped charts with a 40.20% dollar market share and a 44.72% unit share. While DC Comics came second with a 29.29% dollar market share and a 30.74% unit market share. But Diamond says that "due to the skip weeks at the end of the year, invoiced dollars were under-reported. This affects dollar ranks on the comics and graphic novel charts, percentage changes, and market share."

That week saw a few extra Marvel Comics – but no DC Comics. And, with Incoming #1, it was enough to make a small change. Now Marvel Comics topped charts with a 40.30% dollar market share while DC Comics has a slightly smaller 29.23% marketshare. Dynamite has 2.17% instead of 2.16%, Viz has 1.44% instead of 1.45%. It's not much, but it was enough for Diamond to issue a bunch more numbers.

Publisher	Dollar %	Qty %
MARVEL COMICS	40.30%	44.72%
DC COMICS	29.23%	30.74%
IMAGE COMICS	8.04%	7.69%
IDW PUBLISHING	3.55%	3.29%
DARK HORSE COMICS	3.19%	2.33%
BOOM! STUDIOS	2.56%	2.42%
DYNAMITE ENTERTAINMENT	2.17%	1.88%
VIZ MEDIA	1.44%	0.55%
ONI PRESS	0.61%	0.43%
TITAN COMICS	0.60%	0.49%
OTHER NON-TOP 10	8.31%	5.47%
RANDOM HOUSE	0.55%	0.15%
ARCHIE COMIC PUBLICATIONS	0.54%	0.54%
VALIANT ENTERTAINMENT LLC	0.48%	0.55%
ST. MARTINS PRESS	0.42%	0.12%
AFTERSHOCK COMICS	0.41%	0.42%
YEN PRESS	0.36%	0.12%
ACTION LAB ENTERTAINMENT	0.32%	0.25%
FANTAGRAPHICS BOOKS	0.31%	0.06%
ZENESCOPE ENTERTAINMENT INC	0.31%	0.29%
VAULT COMICS	0.26%	0.25%
OTHER NON-TOP 20	4.35%	2.72%