Wonder Woman #750 Tops January 2020 Chart, DC Comics Slips Under 30% Marketshare, and Comics Sales Are Down on 2019

Diamond has provided the first of the year's marketshare reports.

Of late, DC Comics has been pushing its head above the psychologically important 30% marketshare, often denied it. but in the first month of 2020, it slipped under again, for both unit and retail marketshare, despite topping the chart with its ten-dollar Wonder Woman #750 and beating Marvel's Thor relaunch.

More worryingly, for the first month of 2020, total sales of comics and graphic novels were down 3.26% in dollars earned and down 7.99% in copies sold. That's not a good start to 2020.

Even More Artwork From Wonder Woman 750

Marvel Comics claimed 39.98% dollar share and 46.67% unit share. DC placed second at 29.33% and 29.73%. Image Comics was third, with a market share of 5.6% in both categories, followed by IDW Publishing, Dark Horse Comics, BOOM! Studios, VIZ Media, and Dynamite Entertainment.

Outside the top ten, Spawn #304, ranked #40, Mighty Morphin Power Rangers/Teenage Mutant Ninja Turtles #2 ranked #54, Red Sonja: Age of Chaos #1 ranked #86; Teenage Mutant Ninja Turtles #101 ranked #89; and  Stranger Things: Into the Fire #1 ranked #134.

Donny Cates and Ryan Stegman's Absolute Carnage, collecting Marvel Comics' crossover event, was January's best-selling graphic novel, BBC Books' Doctor Who: Star Tales, an anthology in which the Doctor meets celebrities in her travels through time and space, was January's best-selling book.

TOP COMIC BOOK PUBLISHERS

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 39.98%
DC COMICS 29.33%
IMAGE COMICS 5.60%
IDW PUBLISHING 4.05%
DARK HORSE COMICS 3.09%
BOOM! STUDIOS 3.04%
VIZ MEDIA 2.59%
DYNAMITE ENTERTAINMENT 2.21%
RANDOM HOUSE 0.76%
TITAN COMICS 0.57%
OTHER NON-TOP 10 8.77%
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 46.67%
DC COMICS 29.73%
IMAGE COMICS 5.60%
IDW PUBLISHING 3.28%
BOOM! STUDIOS 3.10%
DARK HORSE COMICS 2.28%
DYNAMITE ENTERTAINMENT 2.08%
VIZ MEDIA 1.04%
ARCHIE COMIC PUBLICATIONS 0.48%
ABLAZE 0.43%
OTHER NON-TOP 10 5.30%

COMPARATIVE SALES STATISTICS

  DOLLARS UNITS
JANUARY 2020 VS. DECEMBER 2019
COMICS -2.48% -1.59%
GRAPHIC NOVELS 29.62% 36.99%
TOTAL COMICS/GN 5.84% 0.73%
TOYS -1.05% -4.04%
JANUARY 2020 VS. JANUARY 2019
COMICS -6.70% -8.64%
GRAPHIC NOVELS 5.09% 0.00%
TOTAL COMICS/GN -3.26% -7.99%
TOYS 4.00% -16.26%

NEW TITLES SHIPPED

PUBLISHER COMICS
SHIPPED
GRAPHIC NOVELS
SHIPPED
MAGAZINES
SHIPPED
TOTAL
SHIPPED
MARVEL COMICS 101 56 0 157
DC COMICS 98 30 0 128
IDW PUBLISHING 35 16 0 51
IMAGE COMICS 43 7 0 50
VIZ MEDIA LLC 0 43 0 43
DARK HORSE COMICS 25 9 0 34
BOOM! STUDIOS 22 6 0 28
SOURCE POINT PRESS 16 3 0 19
DYNAMITE 14 4 0 18
TITAN COMICS 6 2 3 11
OTHER NON-TOP 10 130 235 28 393
TOTAL 490 411 31 932

TOP 10 COMIC BOOKS BY UNITS SHIPPED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 WONDER WOMAN #750 $9.99 NOV190399-M DC
2 THOR #1 $4.99 AUG199016-M MAR
3 STAR WARS #1 $4.99 AUG199000-M MAR
4 X-MEN #4 $3.99 OCT190906-M MAR
5 X-MEN #5 $3.99 AUG199030-M MAR
6 GUARDIANS OF THE GALAXY #1 $4.99 NOV190742-M MAR
7 BATMAN #86 $3.99 NOV190411-M DC
8 AMAZING SPIDER-MAN #38 $3.99 NOV190915-M MAR
9 AMAZING SPIDER-MAN #37 $3.99 NOV190913-M MAR
10 STAR #1 $3.99 NOV190799-M MAR

TOP 10 COMIC BOOKS BY DOLLARS INVOICED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 WONDER WOMAN #750 $9.99 NOV190399-M DC
2 THOR #1 $4.99 AUG199016-M MAR
3 STAR WARS #1 $4.99 AUG199000-M MAR
4 X-MEN #4 $3.99 OCT190906-M MAR
5 GUARDIANS OF THE GALAXY #1 $4.99 NOV190742-M MAR
6 X-MEN #5 $3.99 AUG199030-M MAR
7 THE JOKER/HARLEY: CRIMINAL SANITY #2 (MR) [*] $5.99 SEP190500-M DC
8 BATMAN: CURSE OF THE WHITE KNIGHT #6 $4.99 NOV190433-M DC
9 IRON MAN 2020 #1 $4.99 NOV190753-M MAR
10 VENOM: THE END #1 $4.99 NOV190795-M MAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY UNITS SHIPPED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 ABSOLUTE CARNAGE TP $29.99 OCT191107 MAR
2 DIANA: PRINCESS OF THE AMAZONS TP $9.99 SEP190470 DC
3 WATCHMEN TP $24.99 JUN190614-M DC
4 LEAGUE OF LEGENDS: LUX TP $15.99 JUL191064 MAR
5 HOUSE OF X/POWERS OF X HC $60.00 SEP190963-M MAR
6 STRANGER THINGS: ZOMBIE BOYS TP $10.99 OCT190311 DAR
7 MY HERO ACADEMIA VOLUME 22 GN $9.99 OCT192290 VIZ
8 BLACK HAMMER VOL. 4: AGE OF DOOM PART II TP $19.99 MAY190209 DAR
9 GREEN LANTERN: LEGACY TP $9.99 SEP190471 DC
10 WONDER WOMAN: WARBRINGER TP $16.99 SEP190472 DC

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY DOLLARS INVOICED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 INCREDIBLE HULK BY PETER DAVID OMNIBUS VOL. 1 HC $125.00 JUL191095-M MAR
2 CONAN THE BARBARIAN: THE ORIGINAL MARVEL YEARS OMNIBUS VOL. 3 HC $125.00 JUL191093-M MAR
3 HOUSE OF X/POWERS OF X HC $60.00 SEP190963-M MAR
4 ABSOLUTE CARNAGE TP $29.99 OCT191107 MAR
5 DAREDEVIL BY BENDIS & MALEEV OMNIBUS VOL. 1 HC $100.00 JUL191088 MAR
6 JUNJI ITO: NO LONGER HUMAN HC (MR) $34.99 OCT192289 VIZ
7 WATCHMEN TP $24.99 JUN190614-M DC
8 BATMAN: BLACK & WHITE OMNIBUS HC $125.00 MAY190477 DC
9 MARVEL MASTERWORKS: DAREDEVIL VOL. 14 HC $75.00 JUL191091-M MAR
10 AMAZING SPIDER-MAN EPIC COLLECTION: MAXIMUM CARNAGE TP $39.99 OCT191135 MAR

TOP 10 BOOKS BY UNITS SHIPPED

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 DOCTOR WHO: STAR TALES HC $16.99 MAY198373 PEN
2 DOCTOR WHOL REVELATION OF THE DALEKS HC $16.99 JAN198797 PEN
3 BLACK WIDOW LITTLE GOLDEN BOOK $4.99 NOV191744 RAN
4 OVERSTREET COMIC BOOK PRICE GUIDE VOLUME 49 SC $29.95 APR191757-M GEM
5 BLOODBORNE OFFICIAL ARTWORKS SC $44.99 MAR172148 UDO
6 SWORD ART ONLINE VOL. 18: ALICIZATION LASTING SC $14.00 OCT192330 YEN
7 FROZEN: I AM ELSA LITTLE GOLDEN BOOK $4.99 NOV191746 RAN
8 FROZEN: I AM ANNA LITTLE GOLDEN BOOK $4.99 NOV191745 RAN
9 THE SHADOW NOVEL VOL. 151 SC $19.95 DEC191846 SAN
10 THE SHADOW NOVEL VOL. 150 SC $19.95 DEC191845 SAN

TOP 10 TOYS BY DOLLARS INVOICED

RANK DESCRIPTION ITEM CODE VENDOR
1 POP! MARVEL HEROES: THANOS SNAP 6-INCH DELUXE VINYL FIGURE MAY198251 FUN
2 DARK NIGHTS METAL: THE BATMAN WHO LAUGHS & ROBINS DELUXE STATUE MAY190542 DC
3 DC BOMBSHELLS: DEATH STATUE MAY190539 DC
4 FANTASTIC FOUR LEGENDS 6-INCH ACTION FIGURES SEP198358 HAS
5 SPIDER-MAN LEGENDS 6-INCH ACTION FIGURES SEP198357 HAS
6 POP! DRAGON BALL Z: SUPER SAIYAN 2 VEGETA VINYL FIGURE JAN199073 FUN
7 MARVEL ANIMATED: VENOM & SPIDER-MAN STATUE JUN192393 DST
8 MARVEL SELECT: AVENGERS ENDGAME: HERO SUIT HULK FIGURE JUL192664 DST
9 MARVEL SELECT: SPIDER-MAN PS4 VIDEO GAME FIGURE AUG192734 DST
10 MARVEL GALLERY: 1990S SPIDER-MAN PVC FIGURE JUN192391 DST

TOP 10 GAMES BY DOLLARS INVOICED

RANK DESCRIPTION ITEM CODE VENDOR
1 CRITICAL ROLE: TAL'DOREI CAMPAIGN SETTING HC JUN173357 GRE
2 STARFINDER RPG: CORE RULEBOOK HC JUN173371 PAI
3 CREATURE CODEX HC JUL183073 PAI
4 PATHFINDER CORE RULEBOOK SPECIAL EDITION HC (P2) MAY193228 PAI
5 D&D ICONS OF THE REALM: VOLO & MORDENKAINEN BOOSTER BRICK MAY198224 NEC
6 PATHFINDER: GAME MASTER SCREEN (P2) MAY193238 PAI
7 PATHFINDER RPG: CORE RULEBOOK JUN091729 PAI
8 PATHFINDER: BESTIARY HC (P2) MAY193229 PAI
9 PATHFINDER: BESTIARY SPECIAL EDITION HC (P2) MAY193230 PAI
10 STARFINDER RPG: ARMORY HC MAY182931 PAI

 

Dollar Market Shares for January 2020
Dollar Market Share – January 2020
Unit Market Shares for January 2020
Unit Market Share – January 2020

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About Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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