Blumhouse Announces New Video Game Company, Blumhouse Games
Blumhouse has decided to get involved with video games as they have launched thier own gaming division, aptly named Blumhouse Games.
Blumhouse has decided to throw its hat in the ring for video games as they have opened a new publishing company called Blumhouse Games. As you might have guessed, this wing of the company will specifically be producing horror titles, as they have snagged award-winning games producer Zach Wood to serve as President of the company. He'll be joined by former PlayStation head of Business Operations Don Sechler, who will serve as CFO. The goal for the company is to will partner with indie developers to help bring original horror-themed games to consoles, PC, and mobile devices, as they are targeting companies with an indie budget (under $10M). We got a couple quotes and more info on the company below.
"For some time, we have been looking to build out a team to start accessing the growth opportunity in interactive media. When we sat with Zach and Don, they articulated an approach that resonated with Blumhouse's model, and we knew it was a perfect place for us to start our push into the interactive space," said Abhijay Prakash, Blumhouse President. "With their experience, sensibility, and knowledge of the gaming marketplace, Zach and Don are the ideal leaders to leverage Blumhouse's unique genre strengths into gaming."
"Through my time in the industry, I've had the good fortune of working closely with developers to bring their ideas to life. There's a unique opportunity for horror and genre in the indie game space, and I'm thrilled about teaming up with Blumhouse to meaningfully leverage the company's brand, reputation, and creative talent," said Zach Wood.
"Wood has been a video game producer for more than 25 years and has shipped over 30 games on every major platform — from the Game Boy to PlayStation 5 and Xbox Series X. The games range from large-teamed AAA to award-winning indie darlings, like Sound Shapes, Hohokum, The Unfinished Swan and Bound at Santa Monica Studio/PlayStation; Prey: Mooncrash and Redfall at Arkane/Bethesda; and most recently, a stint with Iron Galaxy. Before joining Blumhouse Games, Sechler headed finance, operations, and strategy for Sony PlayStation's publisher and developer relations function, where he helped to structure and execute business development deals for the development, marketing, and distribution of games ranging from the largest IP in video games to first-time developers. Upon joining the team in 2013, he was a key team member reforming the culture of PlayStation's relationship with third-party game creators, culminating in the investment of over $150 million in indie game content, generating significant returns for creators. He also created the team that advises game makers on industry best practices that help optimize the engagement and monetization of their content."
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