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A Complete Unknown is far from the worst thing you'll see this Christmas season, and many people will probably like it simply because of the various performances.
Posted in: Movies | Tagged: gotg2, gotgvol2, guardians of the galaxy vol. 2, james gunn
'Guardians Of The Galaxy Vol. 2' Tests At A Rare 100 But That Doesn't Mean Much
Movie studios will often test a movie to see how an audience responds to it, and The Hollywood Reporter is has learned that the upcoming Guardians of the Galaxy Vol. 2 tested at a rare 100. However, as the article goes on to point out, these test scores don't mean that much.
A test audience is usually a bunch of people recruited from the Los Angeles area, but Marvel goes about it in a different way. They do it more as a 'friends and family' type of situation, because their paranoia is legendary at this point. It isn't a new thing though, since they have screened movies this way since the first Iron Man. The audience rates the movie from 1-100 to give executives an inkling of how their movie might be received by the public. For example, the previous two highest scoring Marvel movies were The Avengers, which went on to be a critical darling, and Iron Man 3, which is one of the lower rated Marvel movies. Both of these movies tested in the high 90's but their receptions by the public were drastically different.
fact, producers and studio executives caution at putting too much meaning into test scores, pointing out the scores are best at gauging where audiences engage or disengage. "It's a single tool in a whole toolbox arsenal," says one producer.
The article goes on to list some of the test scores that other movies have received. Black Swan won Natalie Portman her Oscar and didn't test above 55, while Pretty Women scored a 77 and basically launched Julia Roberts career.
"What an audience enjoys isn't necessarily what it responds to," says another executive who has been through the process.
So what does all of this mean for Guardians of the Galaxy Vol. 2? Some bragging rights and not much else. The movie is highly anticipated after the first did so well, and the trailers have been massively popular. As for whether or not the movie is going to be good? Well, we'll have to wait for May 5, 2017.
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