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Posted in: Nerd Food, Pop Culture | Tagged: hello kitty, Sanrio, Spam
SPAM Has Released a Limited-Edition Hello Kitty Collaboration
SPAM has a new limited-time collaboration hitting shelves this month as they have partnered with Sanrio to bring Hello Kitty to their cans
Article Summary
- SPAM and Sanrio have launched a limited-edition Hello Kitty collectible can arriving on shelves this month.
- The Hello Kitty SPAM collab is tied to Tour de Sizzle, a digital campaign celebrating global food favorites.
- Fans can visit TourdeSizzle.com for recipes, hidden easter eggs, stamp collecting, and exclusive Hello Kitty content.
- The campaign also includes a contest and shopping options for limited-edition Hello Kitty SPAM cans and merch.
Hormel Foods has teamed up with Sanrio to bring the iconic character Hello Kitty to cans of SPAM for a special limited-edition collaboration. The two brands have come together to create a limited-edition SPAM x Hello Kitty collectible can, which you know ramen and sushi fans will be picking up, as you can see them enjoying a SPAM Musubi. What's more, the company has launched a special Tour de Sizzle website for fans to explore, where they can play a small stamp-collecting game, get recipes, and even buy the limited-edition cans if they so desire. As well as a small contest on the website where you can win exclusively-branded items as part of the collab. We have the finer details about it below, as these cans will be hitting shelves shortly this month.
Time To Take The Tour de Sizzle With Hello Kitty
The launch is supported by "Tour de Sizzle," a new digital campaign inviting fans on a flavorful global adventure celebrating the iconic dishes, food cultures, and fan communities that have made the SPAM brand a staple around the world. Anchored by an all-new interactive microsite, TourdeSizzle.com, the campaign follows Hello Kitty and SPAMMY on a flavorful trip around the globe – from Hawaiian-inspired Musubi to Korean-inspired Bibimbap, Japanese-inspired Ramen, and Canadian-inspired Poutine. Designed as an interactive Hello Kitty kitchen, the site invites fans to explore hidden easter eggs, collect digital Sizzle Passport stamps, and engage with exclusive content.
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- Credit: Hormel Foods
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- Credit: Hormel Foods
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- Credit: Hormel Foods
"This collaboration brings together two brands with incredibly passionate fan communities and a shared ability to spark joy across generations," said Stephanie Swift, brand manager of the SPAM brand. "Pairing Hello Kitty with the iconic SPAM brand can, in such a playful and collectible way, feel like a fun opportunity to create something fans would genuinely be excited to find on shelves."
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