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Mattel CEO Aims to Expand Their Cinematic Reach in the Coming Years
While discussing the future of Mattel properties during a recent media conference (initially reported via Deadline), Mattel CEO Ynon Kreiz addressed the historic success of the groundbreaking Barbie film and added, "What you saw around the Barbie movie was, we believe, a template,[...]
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Whatever everyone thought a Barbie movie would be, it likely wasn't this Well, you didn't think it would be this if you weren't paying attention Mattel has shown that they are willing to take one of the most famous toys of all time and use her in ways to have important conversations[...]