Dungeons & Dragons: The Immersive Quest Archives

For Vibrant Marketing president and avid Dungeons & Dragons fan Eric Brouillet, he wanted to take it a step further, partnering with Wizards of the Coast and its parent company, Hasbro, to create Dungeons & Dragons: The Immersive Quest, a customizable experience that allows new and veteran players to adventure together in an interactive experience,[...]

Eric Brouillet, president and founder of Vibrant Marketing, spoke to Bleeding Cool about their latest venture, Dungeons & Dragons: The Immersive Quest, which takes the board game experience into a roaming adventure, the inspiration behind the idea, how they expanded D&D to become a bankable commodity, working with Hasbro and Wizards of the Coast, and[...]