mattel Archives

Past women recieving a special Barbie include Ava DuVernay, Emmy Rossum, fellow Olympian Gabby Douglas, Zendaya, and Ashley Graham. Image courtesy of Mattel That doll looks just like her! And she certainly seems excited that she is being honored this way. "I'm excited to just partner with a brand that I know honors powerful women who are breaking[...]

Mostly focusing on the WWE, they sell a variety of Mattel and other companies products, but the main focus is the excellent Mattel WWE figure line For years now, fans have flocked to New York to not only see the latest offerings coming in the line and meet head designer Bill Miekina (a great dude[...]

If the toys are anything to go by, then we will most certainly be getting a black suit Superman in the upcoming Justice League film.

Bumblebee is a member of DC's Super Hero Girls franchise. According to a report from Variety, Hasbro filed a trademark for Bumblebee in July of 2015, just three months after DC announced DC Super Hero Girls in partnership with rival toymaker Mattel The lawsuit alleges that DC's use of Bumblebee is "likely to cause confusion, mistake[...]

Featuring Ruby Rose's hood up and variant paint, fans will adore this figure of the brave, ambitious and cookie-loving heroine on a mission to protect the people of Remnant.   WWE® Elite Collection Flashback Series Isaac Yankem™ Action Figure from Mattel Conventioneers can capture the blowout action of WWE® Superstars with this WWE® Isaac Yankem, DDS™ Elite figure[...]

The other day, we took a look at the exclusives being offered at this years SDCC by Mattel One of the offerings is considerably cooler than the others, and that would be the Cyborg figure from the upcoming Justice League film Right off the bat, it looks amazing And most of that is due to[...]

Mattel has fully revealed all of its SDCC exclusives, and there is some neat stuff this year! Sadly, there seems to be no WWE exclusive however, and that leaves this WWE fan a little let down But no worries! I will just buy more Hot Wheels! All of these are available now for order to[...]

The Ken doll has remained (largely) unchanged since his inception into Mattel's Barbie line more than five decades ago That is to say, he has had many styles of outfits and accessories, but Ken himself has been the same blue-eyed, white, dome-haired dude forever That is all about to change. #gallery-1 { margin: auto; } #gallery-1 .gallery-item { float: left; margin-top:[...]

Mattel has had great success with their WWE toy lines, producing numerous action figures and playsets for fans to collect and play with But since the WWE Network came online, one question has been on the minds of collectors: would we be getting a dedicated line for NXT figures? They have sprinkled some of the[...]

Mattel has been producing quality WWE figures for years now (non-wrestling is another story) If anything, the only problem is that there are too many, between basic figures, elites, battle packs, defining moments, retro figs, tough talkers, exclusives, rings; it becomes difficult to find the time and money to keep up with it all Waves[...]

It's Star Wars Celebration come early for Hot Wheels and Star Wars fans. Mattel has launched a new line of Hot Wheels cars, and star ships, to celebrate the 40th Anniversary of Star Wars: A New Hope (1977) These are part of the pre-Star Wars Celebration announcement extravaganza that's been happening all week. Thanks to fans, Biggs Darklighter, the[...]

As reported on today by The Hollywood Reporter, every week at Walmarts across the country, there will be new products for sale on shelves from Mattel including action figures, playsets, role-play, and the Walmart exclusive two-pack doll set of Diana and Steve Trevor After the Mattel month-long event ends on April 28, further products from[...]

Excited for the upcoming Wonder Woman movie coming out on June 2nd? Well, at this years Toy Fair, Mattel will be unveiling their new line of Wonder Woman figures based on the upcoming film starring Gal Gadot EW.com got an early look at these figures that include a Sword and Shield deluxe version that will[...]

Thanks to Twitter, we have our first look at two action figures from Mattel's 6- inch DC Multiverse Wonder Woman figures. #gallery-1 { margin: auto; } #gallery-1 .gallery-item { float: left; margin-top: 10px; text-align: center; width: 50%; } #gallery-1 img { border: 2px solid #cfcfcf; } #gallery-1 .gallery-caption { margin-left: 0; } /* see gallery_shortcode() in wp-includes/media.php */ Diana of Themiscayria and Steve Trevor in all their plastic glory[...]

Fortunately, Mattel has come to our rescue and put out what is arguably the best figures in over 20 years. #gallery-1 { margin: auto; } #gallery-1 .gallery-item { float: left; margin-top: 10px; text-align: center; width: 50%; } #gallery-1 img { border: 2px solid #cfcfcf; } #gallery-1 .gallery-caption { margin-left: 0; } /* see gallery_shortcode() in wp-includes/media.php */ If you grew up a wrestling fan, Hasbro's old line of wrestling figures holds a[...]

It's for the joy he knows that you, as a reader, will feel when, based on his professional recommendation, you purchase some toys of your own. It's with that in mind that, when we saw these new Mattel action figures for Justice League Action, otherwise known as Justice League Action Action Figures or JLAAF, we thought[...]

Today in 'well I didn't know what was a thing' news Deadline has reported that Amy Schumer is in negotiations to play Barbie in a movie based on the

DC Entertainment announced via press release that they are partnering with Mattel and OTOY (an L.A based cloud graphics specialist) to bring Batman: The Animated Series to a virtual reality experience on the latest version of the View-Master But this isn't the old stereoscopic photo viewer from when we were kids, the new version is[...]

Max Steel is based on a Mattel action figure line. https://youtu.be/UvF6uKqFpg8Video can't be loaded because JavaScript is disabled: Max Steel Official International Trailer 1 (2016) – Sci-Fi Movie (https://youtu.be/UvF6uKqFpg8) Back in July of 2014 I posted a story with images from an upcoming Max Steel movie that starred Ben Winchell, Josh Brener, Maria Bello and Andy Garcia[...]

A lot has and will continue to be said about the Ghostbusters reboot, as the war rages on about people's opinions on the film and the culture surrounding it. One thing that is hard to argue with though is business, and it seems at least Mattel is pleased with the franchise's output for them Speaking to[...]

To promote their line of Captain America: Civil War vehicles, Hot Wheels has put together this video intermixing cuts from the film with reenactments

DC and Mattel have revealed through USA Today a new Wonder Woman Barbie based on the Gal Gadot version of the character from Batman v Superman: Dawn of Justice The new collectible is a Comic-Con exclusive and will be available for $80 It can be pre-ordered at MattyCollector.com starting June 17th. The description of the figure from[...]

Hasbro, the home of GI Joe and My Little Pony, has an estimated value of $9.5 Billion and Mattel, known for Barbie and Hot Wheels, is worth roughly $11 billion. It's said that Hasbro approached Mattel late last year and the companies have been having on-and-off-again negotiations ever since. Mattel has taken some hits over recently, losing a[...]

Frank-N-Furter Funko Pop Prototype – $355 Sam Wilson Captain America LEGO – $350 Super Funko Freddy Red Shirt – $350 Funko Freddy Lebowski Dude – $350 Cyclops Funko Pop Prototype – $350 Jack Skellington Freddy Funko Pop  – $338 Legend Of Korra Chief Lin Beifong PVC Statue – $308 Conan Batman Pop Funko #2 Signed – $305 Hasbro JEM Twilight in Paris Doll – $300 Star Wars D'an Prototype[...]

by Jeremy Konrad Thursday afternoon, in front of a very enthusiastic crowd, WWE and Mattel provided sneak peaks for upcoming figures Interestingly enough, WWE sent four of its biggest stars of their "developmental" brand NXT to represent them, along with (should be) future Hall of Famer William Regal to host the festivities I say developmental like[...]

Remember when Mattel used to put little mini-comics in their Masters Of The Universe toys? Dark Horse does. Sixty-eight of them, totally 1232 pages and now collected in oversized hardcover form by Dark Horse Comics for October in comic stores as the He-Man and the Masters of the Universe Minicomic Collection. They will include mini-comics from the '80s Masters of[...]

So this is a thing. DC Superhero Girls is a new brand from Mattel and Warners that will cover action figures, toys clothing, TV shows, DVDs and digital stuff, with Random House Children's Books and Lego. They describe it as An exciting new universe of Super Heroic storytelling that helps build character and confidence, and empowers girls to[...]

At The Nuremberg Toy Fair (and yes, it does really sound sinister) Mattel unveiled a new Barbie doll line, that of Power Princess Barbie. Because she's a princess But she's also a superhero. [youtube]https://www.youtube.com/watch?v=bUK6hcqkW-U[/youtube] [youtube]https://www.youtube.com/watch?v=x_5Fry-rb38[/youtube] [youtube]https://www.youtube.com/watch?v=kUz5gMX0tME[/youtube] IdleHands has the press release.  "The world of superheroes has historically been tailored to boys where 'the good guys beat the bad guys," said Lori[...]

Mattel began selling their "last" DC Universe Classics figure – an oversized Doomsday figure – on their Mattycollector site last Tuesday – for current subscribers of their Masters of the Universe line -and Wednesday for the rest of us. Doomsday was listed as available, in-stock, and when bought, the customer received an e-mail that the item was getting ready[...]

As part of the upcoming launch of DC Comics series He-Man: The Eternity War this December, Mattel is sponsoring the He-Man: The Photography War – Comic Cover Contest. If you have a camera and some He-Man toys, you just put together a comic cover worthy photo and you can win the right to have the photo[...]