Mikaela Shiffrin Archives

Olympic Ski Team wear uniforms inspired by Marvel Comics characters looks like a pretty good deal for the publisher, as an upcoming Super Bowl commercial for the Winter Olympic games on NBC prominently features Mikaela Shiffrin inspiring a young girl with her A.B.F.T.T.B acronym, which stands for "always be faster than the boys." And through[...]

This influence now includes the most prestigious sporting events in the known universe, The Olympic Games. NBC, the official broadcast carrier of the Olympic Games, tweeted this photo of Olympian Mikaela Shiffrin during a promotional shoot for the 2018 PyeongChang Winter Games: Game Face ON @MikaelaShiffrin is working it at the #WinterOlympics promo shoot pic.twitter.com/YsSlGGfmx2 — #TokyoOlympics (@NBCOlympics)[...]