Tex Schramm Archives

Dallas Cowboys Cheerleaders perform routines for the American Association of Airport Executives convention held at the Cowboys Stadium on May 17, 2010 at Dallas, Texas.
Tex Schramm, the team's general manager, had the idea to change it to an all-female squad and debuted the iconic uniforms in 1970 In 1977 they made the first NFL cheerleader calendar, which turned out to be a big hit and led to multiple television appearances In 1979 there was a made-for-TV movie about the[...]