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Marvel Drops Dollar Share Against DC but Takes the Month: June 2018 Marketshare Figures

Unlike May's figures, there was no DC-demanded delay for June marketshare.

Marvel Comics was June's top comic book publisher in the direct market with a 38.42% dollar share and a 40.98% unit share. That's a decrease in money received but an increase in the share of numbers of comics sold from Marvel in May with a 42.64% dollar share and a 38.35% unit share, and closer to April's 37.59% dollar share and a 42.21% unit share. This is most likely as a result of Marvel's increased discounting to retailers who order well on their launch issues.

Marvel Drops Dollar Share Against DC but Takes the Month: June 2018 Marketshare Figures

While DC was second for the month with a 30.54% dollar share and a 33.73% unit share. An increase on a relatively pitiful 25.71% dollar share in May but down on their 37.87% unit share in May. They are also closer to April's 32.39% dollar share and a 33.02% unit share. This is likely a result of DC Comics increasing $2.99 comics to $3.99, increasing more in July.

Marvel Drops Dollar Share Against DC but Takes the Month: June 2018 Marketshare Figures

Image Comics was third with a 10.46% dollar share and an 11.48% unit share. In fourth was Dark Horse Comics with a 3.23% dollar share and a 2.30% unit share, followed by IDW Publishing with a 2.46% dollar share and a 1.66% unit share, Dynamite Entertainment with a 2.10% dollar share and a 1.51% unit share, and BOOM! Studios with a 1.62% dollar share and a 1.76% unit share.

Justice League's launch topped the chart with a quarter of a million sales, against The Magic Order's 140,000 — and we'll look again at that little magic trick in another piece.

BOOM! Studios' Mighty Morphin Power Rangers Anniversary Special #1 at #116, Dark Horse Comics' Neil Gaiman's America Gods: My Ainsel #4 ranked #148, IDW Publishing's Sonic the Hedgehog #6 at #156, and Dynamite Entertainment's Charlie's Angels #1 at #183.

Collecting DC Entertainment's best-selling event, the Dark Nights: Metal Deluxe Edition hardcover was June's best-selling graphic novel. Also from DC Entertainment among the top ten, Dark Nights Metal: Dark Nights Rising, a collection of the tie-in one-shots, ranked #2; Dark Nights Metal: The Resistance, ranked #3; The FlashVolume 6: A Cold Day in Hell ranked #8; Batman: Detective Comics Volume 6: Fall of the Batmen ranked #9; and Super Sons of Tomorrow ranked #10. Marvel Comics had two titles in the top ten: Thanos Wins ranked #4, and Jim Starlin, George Perez, and Ron Lim's The Infinity Gauntlet ranked #5. Jason Aaron and Jason Latour'sSouthern Bastards Volume 4: Gut Check from Image Comics ranked #6. Dark Horse Comics' Neil Gaiman's A Study in Emerald, with art by Rafael Albuquerque, ranked #7.

Documenting the world of Hyrule, Dark Horse Comics' Legend of Zelda Encyclopedia was June's best-selling book, and the deluxe edition of the book ranked #2. Marvel Press had three titles in the top ten, led by Marvel Super-Hero Adventures: Buggin' Out at #3. BOOM! Studios' Planet of the Apes Adult Coloring Book ranked #9.

The Mezco Toys' One:12 Collective: Marvel Comics: Spider-Man "Black Costume" Action Figure, a PREVIEWS Exclusive, was June's best-selling toy. Diamond Select Toys had five products in the top ten: the Marvel Select: Black Panther Movie Action Figure at #2, the Marvel Gallery: Black Panther Movie PVC Figure at #3, the Marvel Select: Deadpool Action Figure at #5, the Marvel Gallery: Black Panther Movie: Killmonger PVC Figure at #9, and the Marvel Select: Thor Ragnarok: Gladiator Hulk Action Figure at #10. DC Collectibles charted one product, the Harley Quinn: Red White & Black Statue by Jae Lee at #8.

Dynamite Entertainment's Reanimator: The Board Game was June's best-selling game. Also in the top 10, BOOM! Studios' Mouse Guard Roleplaying Game Boxed Set (2nd Edition) ranked #9.

 

TOP COMIC BOOK PUBLISHERS

PUBLISHER

DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS

38.42%

40.98%

DC ENTERTAINMENT

30.54%

33.73%

IMAGE COMICS

10.46%

11.48%

DARK HORSE COMICS

3.23%

2.10%

IDW PUBLISHING

2.46%

1.66%

DYNAMITE ENTERTAINMENT

2.10%

1.51%

BOOM! STUDIOS

1.62%

1.76%

VIZ MEDIA

1.18%

0.43%

ONI PRESS INC.

1.09%

0.83%

TITAN COMICS

0.87%

0.68%

OTHER NON-TOP 10

8.03%

4.84%

 COMPARATIVE SALES STATISTICS

DOLLARS

UNITS

JUNE 2018 VS. MAY 2018

COMICS

-16.71%

-6.22%

GRAPHIC NOVELS

-7.44%

-8.41%

TOTAL COMICS/GN

-14.13%

-6.39%

TOYS

1.03%

4.22%

JUNE 2018 VS. JUNE 2017

COMICS

-11.14%

-8.93%

GRAPHIC NOVELS

-2.15%

-14.24%

TOTAL COMICS/GN

-8.62%

-9.35%

TOYS

-11.53%

17.66%

YEAR-TO-DATE 2018 VS. YEAR-TO-DATE 2017

COMICS

-1.84%

-9.65%

GRAPHIC NOVELS

-8.12%

-11.22%

TOTAL COMICS/GN

-3.72%

-9.77%

TOYS

-11.98%

-12.70%

SECOND QUARTER 2018 VS. FIRST QUARTER 2018

COMICS

19.97%

12.84%

GRAPHIC NOVELS

19.01%

19.68%

TOTAL COMICS/GN

19.70%

13.34%

TOYS

-16.97%

-7.55%

SECOND QUARTER 2018 VS. SECOND QUARTER 2017

COMICS

3.01%

-4.85%

GRAPHIC NOVELS

-3.41%

-10.32%

TOTAL COMICS/GN

1.10%

-5.28%

TOYS

-14.46%

-13.05%

NEW TITLES SHIPPED

PUBLISHER

COMICS SHIPPED

GRAPHIC NOVELS SHIPPED

MAGAZINES SHIPPED

TOTAL

SHIPPED

MARVEL COMICS

87

33

0

120

DC ENTERTAINMENT

73

31

1

105

IMAGE COMICS

60

15

0

75

IDW PUBLISHING

19

18

0

37

DARK HORSE COMICS

20

15

0

35

BOOM! STUDIOS

23

10

0

33

DYNAMITE ENTERTAINMENT

18

7

0

25

TITAN COMICS

17

5

1

23

VIZ MEDIA

0

20

0

20

ONI PRESS

7

10

0

17

OTHER NON-TOP 10

113

176

19

308

TOTAL

437

340

21

798

 

TOP 10 COMIC BOOKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

JUSTICE LEAGUE #1

$3.99

APR180140-M DC

2

THE MAGIC ORDER #1 [*] (MR)

$3.99

APR180455-M IMA

3

TONY STARK: IRON MAN #1

$4.99

APR180665-M MAR

4

AMAZING SPIDER-MAN #801

$3.99

APR180766-M MAR

5

BATMAN #49

$2.99

APR180171-M DC

6

BATMAN #48

$2.99

APR180169-M DC

7

DEADPOOL #1

$4.99

APR180698-M MAR

8

THOR #1

$5.99

APR180649-M MAR

9

X-MEN GOLD #30

$4.99

APR180810-M MAR

10

JUSTICE LEAGUE #2

$3.99

APR180143-M DC

TOP 10 COMIC BOOKS BY DOLLARS INVOICED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

JUSTICE LEAGUE #1

$3.99

APR180140-M DC

2

TONY STARK: IRON MAN #1

$4.99

APR180665-M MAR

3

DEADPOOL #1

$4.99

APR180698-M MAR

4

THOR #1

$5.99

APR180649-M MAR

5

AMAZING SPIDER-MAN #801

$3.99

APR180766-M MAR

6

X-MEN GOLD #30

$4.99

APR180810-M MAR

7

THE IMMORTAL HULK #1

$4.99

APR180691-M MAR

8

BATMAN #49

$2.99

APR180171-M DC

9

JUSTICE LEAGUE #2

$3.99

APR180143-M DC

10

VENOM #2

$3.99

APR180768-M MAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

DARK NIGHTS: METAL DELUXE EDITION HC

$29.99

JAN180379 DC

2

DARK NIGHTS: METAL: DARK NIGHTS RISING HC

$29.99

JAN180380 DC

3

DARK NIGHTS: METAL: THE RESISTANCE TP

$24.99

JAN180381 DC

4

THANOS WINS TP

$19.99

APR180867-M MAR

5

THE INFINITY GAUNTLET TP

$24.99

JUL110745 MAR

6

SOUTHERN BASTARDS VOL. 4: GUT CHECK TP (MR)

$16.99

NOV170835 IMA

7

NEIL GAIMAN: A STUDY IN EMERALD HC

$17.99

FEB180021 DAR

8

THE FLASH VOL. 6: A COLD DAY IN HELL TP

$16.99

MAR180343 DC

9

BATMAN: DETECTIVE COMICS VOL. 6 FALL OF THE BATMEN TP

$19.99

MAR180334 DC

10

SUPER SONS OF TOMORROW TP

$14.99

MAR180354 DC

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY DOLLARS INVOICED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

DARK NIGHTS: METAL DELUXE EDITION HC

$29.99

JAN180379 DC

2

DARK NIGHTS: METAL: DARK NIGHTS RISING HC

$29.99

JAN180380 DC

3

INFINITE CRISIS OMNIBUS HC

$150.00

JAN180406 DC

4

DARK NIGHTS: METAL: THE RESISTANCE TP

$24.99

JAN180381 DC

5

THE INFINITY GAUNTLET TP

$24.99

JUL110745 MAR

6

MILES MORALES: ULTIMATE SPIDER-MAN OMNIBUS HC

$125.00

DEC170940 MAR

7

THANOS WINS CATES TP

$19.99

APR180867-M MAR

8

WONDER WOMAN BY GEORGE PEREZ OMNIBUS VOL. 3 HC

$99.99

DEC170399 DC

9

RUNAWAYS BY BRIAN K VAUGHAN & ADRIAN ALPHONA OMNIBUS HC

$125.00

DEC170944 MAR

10

ABSOLUTE SANDMAN OVERTURE HC (MR)

$125.00

NOV170387 DC

TOP 10 BOOKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

ITEM CODE

VENDOR

1

LEGEND OF ZELDA ENCYCLOPEDIA HC

$39.99

DEC170068 DAR

2

LEGEND OF ZELDA ENCYCLOPEDIA DELUXE EDITION HC

$79.99

DEC170073 DAR

3

MARVEL SUPERHERO ADVENTURES: BUGGIN OUT SC

$4.99

APR181653 MAR

4

THE SHADOW VOLUME 130 SC

$14.95

MAR182184 SAN

5

THE ILLUSTRATED CALL OF CTHULHU HC

$24.95

MAR181669 FLE

6

HELLBOY: INTO THE SILENT SEA STUDIO EDITION

$50.00

MAR181670 FLE

7

WORLD OF READING: MEET ANT-MAN AND THE WASP SC

$4.99

APR181654 MAR

8

NOCTURNALS ANNIVERSARY ART BOOK SC

$14.99

APR181597 HER

9

PLANET OF THE APES ADULT COLORING BOOK SC

$16.99

FEB181205 BOO

10

GROW UP ANT-MAN HC

$12.99

APR181652 MAR

TOP 10 TOYS BY DOLLARS INVOICED

RANK

DESCRIPTION

ITEM CODE

VENDOR

1

ONE-12 COLLECTIVE: MARVEL SPIDER-MAN "BLACK COSTUME" FIGURE FEB178708 MEZ

2

MARVEL SELECT: BLACK PANTHER MOVIE ACTION FIGURE SEP172486 DST

3

MARVEL GALLERY: BLACK PANTHER MOVIE PVC FIGURE DEC172278 DST

4

HARLEY QUINN: "WAITING FOR MY J MAN" STATUE DEC168559 MON

5

MARVEL SELECT: DEADPOOL ACTION FIGURE MAR101468 DST

6

DC COMICS REBIRTH: BATMAN ARTFX+ STATUE NOV172822 KOT

7

POP! RICK & MORTY: PICKLE RICK "NO LIMBS" VINYL FIGURE DEC178162 FUN

8

HARLEY QUINN: RED WHITE & BLACK STATUE BY JAE LEE NOV170395 DC

9

MARVEL GALLERY: BLACK PANTHER MOVIE: KILLMONGER PVC FIGURE JAN182376 DST

10

MARVEL SELECT: THOR RAGNAROK: GLADIATOR HULK ACTION FIGURE JUL172803 DST

 

TOP 10 GAMES BY DOLLARS INVOICED

RANK

DESCRIPTION

ITEM CODE

VENDOR

1

REANIMATOR COLLECTIBLE BOARD GAME DEC171511 DE

2

STRANGER THINGS: EGGO CARD GAME NOV178197 HAS

3

MAGIC THE GATHERING TCG: BATTLEBOND APR182619 WIZ

4

YU-GI-OH! TCG: FLAMES OF DESTRUCTION SPECIAL EDITION APR182566 KON

5

YU-GI-OH! TCG: FLAMES OF DESTRUCTION BOOSTER PACKS MAR182721 KON

6

RICK AND MORTY: TOTAL RICKALL CARD GAME APR188202 PSI

7

MUNCHKIN CCG: DESOLATION OF BLARG BOOSTER PACKS FEB182814 PSI

8

DEADPOOL MONOPOLY JUL178753 HAS

9

MOUSE GUARD ROLEPLAYING GAME HC BOXED SET (2ND EDITION) FEB151158 BOO

10

YU-GI-OH! TCG: DARK SAVIORS BOOSTER PACKS APR182565 KON

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Rich JohnstonAbout Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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