Axel Alonso Vs Marvel Comics On Naming The Hulk And Lenticular Variants

You know how those Daily Show pieces that show some politician saying something that then contradicts what they are saying or doing now? You can do it with comic publisher Editor-In-Chiefs as well.

Such as Marvel EIC Axel Alonso talking about all the advance solicits covers released for a month of lenticular covers from DC Comics, back in 2014.

"I think it's dangerous to tell retailers and fans, "Hey, check out this cool lenticular cover! Who's writing and drawing it, you ask? Nevermind, check out this cool lenticular cover!" If I were the writer or artist of that issue, I'd wonder why my involvement is being concealed. And if I were a retailer or a fan, I'd be skeptical that I'm being asked to literally buy a book for its cover. I'd assume the enhanced cover is camouflage for a fill-in issue."

Two weeks ago, promising an industry-changing initiative, Marvel announced a whole bunch of covers for October without creative teams, which they are now just getting round to mentioning. Oh, but they have now stated that they are all lenticular.

And last year, when talking about the current Hulk series, starring Jennifer Walters, the She-Hulk. But not called She-Hulk

"The title She-Hulk evokes light-hearted stories about a Jennifer Walters who is at peace with herself and in full control of her powers," says Marvel editor-in-chief Axel Alonso. "This isn't that book."

The collection of that has now been renamed and the first issue made free digitally with today's comics.

Axel Alonso Vs Marvel Comics On Naming The Hulk And Lenticular Variants

She-Hulk Vol 1: Deconstructed. And Renamed.

You know, this is the closest I'll ever get to Jon Stewart.

About Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.

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