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Batman #50 Tops Chart But Marvel Wins July 2018 Marketshare

Batman #50 will be one of the best-selling comics of the year. But with Marvel sporting an Amazing Spider-Man #800 and 126 titles to DC's 97, it was Marvel who comfortably walked home in July with the month's marketshare, a 39.07% dollar share and a 41.05% unit share. It's a rise on June's dollar share of 38.42% dollar share and a drop of June's 40.98% unit share – probaby down to a more epensive Amazing Spider-Man, but still showing evidence of mass discounts to retailers.

DC was almost 8 points behind, a 31.62% dollar share and a 33.82% unit share, both up against June's 30.54% dollar share and a 33.73% unit. But less of an impact you may have expected a Batman #50 to make. And in the charts it has not been noted as returnable with the 10% statistic correction that Diamond usually adds – apparently delaying that returnable decision took that out of this month's charts and it won't be applied to the figures until the following month. Which is a good statistical trick if you can manage it – even if in this case it won't have made much of a difference.

The squeeze saw Image Comics's marketshare dip from its usual 10% plus, to an 8.52% dollar share and an 8.87% unit share. IDW Publishing with a 4.52% dollar share and a 3.95% unit share, followed by Dark Horse Comics with a 2.82% dollar share and a 1.91% unit share, BOOM! Studios with a 1.89% dollar share and a 1.74% unit share, and Dynamite Entertainment with a 1.74% dollar share and a 2.07% unit share. However the number of books it took to get those shares varied widely.

The year-to-date figures continue to show a ship slowly turning. July sees 2018 so far down -1.93% in revenue for comics and graphic novels against this point in 2017, but in June that was -3.72% and earlier in the year that figure was in negative double digits. Could it be all this running will be a Red Queen's race for 2018 and we end up, overall, in the place where we began?

As well as the top ten chart, Image Comics' The Walking Dead #181 was their top book at #17, Dynamite Entertainment's Elvira, Mistress of the Dark #1 ranked #89, BOOM! Studios' Mighty Morphin Power Rangers #29 ranked #113, IDW Publishing's The League of Extraordinary Gentlemen: The Tempest #1 ranked #116, and Dark Horse Comics' Neil Gaiman's American Gods: My Ainsel #5 ranked #147.

Tom King and Mikel Janin's Batman Volume 5: Bride or Burglar from DC Entertainment was July's best-selling graphic novel. Marvel Comics had seven titles in the top ten, with Jim Starlin, George Perez, and Ron Lim's The Infinity Gauntlet as their top book at #3. VIZ Media had two titles in the top ten, led by One-Punch ManVolume 14 at #6.

Gemstone Publishing's The Overstreet Comic Book Price Guide Volume 48 was July's best-selling book product; the softcover edition ranked #1 for the month, and the hardcover edition ranked #2.

Based on Blizzard Entertainment's best-selling video game Overwatch, Good Smile's Overwatch: Genji "Classic Skin" Nendoroid Figure was July's best-selling toy product. Diamond Select Toys had five products in the top ten, led by the Marvel Select: Thanos Action Figure at #3. DC Collectibles also had one product in the top ten, the DC Comics Bombshells: Wonder Woman Deluxe Statue at #10.

Paizo's Pathfinder Playtest Rulebook, a special limited edition release with the new edition of Pathfinder's rules, was July's best-selling game product and one of eight Paizo products among the top ten.

TOP COMIC BOOK PUBLISHERS

 COMPARATIVE SALES STATISTICS

NEW TITLES SHIPPED

TOP 10 COMIC BOOKS BY UNITS SHIPPED

TOP 10 COMIC BOOKS BY DOLLARS INVOICED

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY UNITS SHIPPED

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY DOLLARS INVOICED

TOP 10 BOOKS BY UNITS SHIPPED

TOP 10 TOYS BY DOLLARS INVOICED

TOP 10 GAMES BY DOLLARS INVOICED

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