Comic Shop Owners Revolt Over Penguin's TMNT Last Ronin Street Date

As Bleeding Cool previously reported, when comic book retailers ordered the Teenage Mutant Ninja Turtles: The Last Ronin hardcover by Kevin Eastman and Peter Laird, they knew they had a mainstream hit, and also had a week's advantage in terms of sale date over bookstore customers. But the book was late and, in the interim, IDW signed an exclusive distribution deal with Penguin Random House, making Diamond a sub-distributor of PRH. Which meant that this policy regarding Last Ronin changed. So that comic book retailers, even though they still received the book this week early as planned, are forbidden from selling them in-store until Tuesday the 5th of July, when bookstores will have copies. IDW told retailers still getting their books through Diamond, "Please be aware that IDW Publishing's Teenage Mutant Ninja Turtles: The Last Ronin HC (APR221590) — invoiced to arrive in stores with product on sale June 29 — now carries a revised in-store date. Please do not place this title out for sale before the official in-store date of Tuesday, July 5, which is the new release date for both the Direct Market and the Book Market."

Well, as one comic book retailer noticed yesterday, Books-A-Million bookstores weren't abiding by the street date that comic book stores were bing told to. And, as a result, plenty of comic book stores have decided they won't either.

Comic Shop Owners Revoltt Against Penguin Over Last Ronin Street Date
Photo of TMNT: The Last Ronin from a comic store worker, taken in a Books-A-Million store, shared with Bleeding Cool

TMNT THE LAST RONIN HC
IDW PUBLISHING
APR221590
(W) Kevin Eastman, Peter Laird, Tom Waltz (A/CA) Kevin Eastman, Esau Escorza, Issac Escorza
Who is the Last Ronin? In a future, battle-ravaged New York City, a lone surviving Turtle embarks on a seemingly hopeless mission seeking justice for the family he lost. From legendary TMNT co-creators Kevin Eastman and Peter Laird, get ready for the final story of the Teenage Mutant Ninja Turtles, three decades in the making! What terrible events destroyed his family and left New York a crumbling, post-apocalyptic nightmare? All will be revealed in this climactic Turtle tale that sees longtime friends becoming enemies and new allies emerging in the most unexpected places. Can the surviving Turtle triumph? Collects the complete five-issue miniseries in a new graphic novel, an adventure as fulfilling for longtime Turtles fans as it is accessible for readers just discovering the heroes in a half shell.In Shops: Jun 29, 2022 SRP: $29.99

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About Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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