DC Beat Marvel's Marketshare In July 2016 – 41% With A Third Fewer Comics

I understand last month that there were ructions in the hallways at DC Comics, over the news that in the first month of DC Rebirth, they came nowhere close to challenging Marvel Comics for dominance. But that was a month in which most of the titles had not undergone the Rebirth process. Indeed in August we are still seeing the books go through that relaunch. We may not be able to properly judge its success or failure for a few months.

However this is the figure that DC Comics was waiting for,

Last month DC placed seven titles in the top ten  saw their marketshare moving from  May's dollar share of 26.45% and sales share of 26.34% to June's 29.93% and 31.69%. Well July has given them 35.36% of the dollar share and 40.96% of the number of comics sold.

While Marvel Comics has dropped to 34.20% and 35.69%. It's a rout. DC Comics also take the top three with Justice League and Batman, Civil War II knocked to fourth and seventh place respectively as DC Comics take 8 spots.

Also note that Marvel had 87 comics out in July. And DC had 63, a third fewer.

Image Comics has also recovered slightly to a 8.15% dollar share and a 7.56% sale share, still down on their 10% usual figure.

June 2016 also saw a massive reversal in the downwad slump that had been hitting comic book store sales this year, in one move changing a two figure digit drop for the year to a single figure, with just one month's sales with a 31.77% rise in dollars spent and a 38.59% rise in comics sold. Sales are down on that for July, but that's comparing a four week to a five week month – and they are not down a week's worth.

June was the best news for a comic book retailer all year. July continues that story.

Diamond also reports that The Walking Dead #156 was Image Comics' best-selling book in July at #32.  ROM #1 was IDW Publishing's top book at #75. And Dark Horse Comics' Black Hammer #1, ranked #117.

TOP COMIC BOOK PUBLISHERS

RETAIL MARKET SHARE
PUBLISHERSHARE
DC ENTERTAINMENT35.36%
MARVEL COMICS34.20%
IMAGE COMICS8.15%
IDW PUBLISHING4.49%
DARK HORSE COMICS2.83%
BOOM! STUDIOS2.05%
ARCHIE COMICS1.36%
DYNAMITE ENTERTAINMENT1.19%
ONI PRESS INC.1.14%
VALIANT ENTERTAINMENT LLC1.06%
OTHER NON-TOP 108.18%
UNIT MARKET SHARE
PUBLISHERSHARE
DC ENTERTAINMENT40.96%
MARVEL COMICS35.69%
IMAGE COMICS7.56%
IDW PUBLISHING3.00%
DARK HORSE COMICS1.98%
BOOM! STUDIOS1.68%
ARCHIE COMICS1.26%
VALIANT ENTERTAINMENT LLC1.03%
DYNAMITE ENTERTAINMENT0.95%
ONI PRESS INC.0.84%
OTHER NON-TOP 105.06%

COMPARATIVE SALES STATISTICS

 DOLLARSUNITS
JULY 2016 VS. JUNE 2016
COMICS-8.15%-3.24%
GRAPHIC NOVELS-26.54%-35.83%
TOTAL COMICS/GN-13.77%-6.16%
JULY 2016 VS. JULY 2015
COMICS4.32%12.01%
GRAPHIC NOVELS-19.12%-28.26%
TOTAL COMICS/GN-3.01%8.28%
YEAR-TO-DATE 2016 VS. YEAR-TO-DATE 2015
COMICS-2.59%-5.39%
GRAPHIC NOVELS2.42%0.26%
TOTAL COMICS/GN-1.08%-4.94%

NEW TITLES SHIPPED

PUBLISHERCOMICS SHIPPEDGRAPHIC NOVELS SHIPPEDMAGAZINES SHIPPEDTOTAL SHIPPED
MARVEL COMICS97330130
DC ENTERTAINMENT6331094
IMAGE COMICS6111173
IDW PUBLISHING3713050
DARK HORSE COMICS2118039
BOOM ENTERTAINMENT2110031
DYNAMITE ENTERTAINMENT197026
VALIANT ENTERTAINMENT LLC115016
ONI PRESS INC.132015
ARCHIE COMIC PUBLICATIONS101011
OTHER NON-TOP 1010214423269

TOP 10 COMIC BOOKS

RANKDESCRIPTIONPRICEVENDOR
1JUSTICE LEAGUE #1 [*]$2.99DC
2JUSTICE LEAGUE REBIRTH #1 [*]$2.99DC
3BATMAN #2 [*]$2.99DC
4CIVIL WAR II #3$4.99MAR
5BATMAN #3 [*]$2.99DC
6NIGHTWING REBIRTH #1 [*]$2.99DC
7CIVIL WAR II #4$4.99MAR
8NEW SUPER MAN #1 [*]$2.99DC
9NIGHTWING #1 [*]$2.99DC
10HAL JORDAN & THE GREEN LANTERN CORPS REBIRTH #1 [*]$2.99DC

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANKDESCRIPTIONPRICEVENDOR
1MONSTRESS VOLUME 1 TP (MR)$9.99IMA
2HARLEY QUINN'S GREATEST HITS TP$9.99DC
3BATMAN: THE KILLING JOKE SPECIAL EDITION HC$17.99DC
4STAR WARS: OBI-WAN AND ANAKIN TP$16.99MAR
5HUCK TP$14.99IMA
6SOUTHERN BASTARDS VOLUME 3: HOMECOMING TP (MR)$14.99IMA
7SAGA VOLUME 6 TP (MR)$14.99IMA
8BONE CODA 25TH ANNIVERSARY TP$14.95CAR
9WOLVERINE: OLD MAN LOGAN VOLUME 1: BERZERKER TP$16.99MAR
10AGENTS OF SHIELD VOLUME 1: COULSON PROTOCOLS TP$17.99MAR

TOP 10 BOOKS

RANKDESCRIPTIONPRICEVENDOR
1THE OVERSTREET COMIC BOOK PRICE GUIDE VOLUME 46 SC$29.95GEM
2THE OVERSTREET COMIC BOOK PRICE GUIDE VOLUME 46 HC$35.00GEM
3STAR WARS LITTLE GOLDEN BOOK: I AM A PRINCESS$4.99RAN
4STAR WARS LITTLE GOLDEN BOOK: I AM A SITH$4.99RAN
5ERIC POWELL COLORING BOOK VOLUME 1 SC$10.99ALB
6DC SUPER HERO GIRLS: SUPERGIRL AT SUPER HERO HIGH HC$13.99RAN
7DC COMICS COLORING BOOK SC$15.99POC
8LITTLE GRUMPY CAT THAT WOULDN'T LITTLE GOLDEN BOOK$4.99RAN
9BIG BIG OVERSTREET COMIC BOOK PRICE GUIDE VOLUME 46$47.50GEM
10THE OVERSTREET COMIC BOOK PRICE GUIDE VOLUME 46 HALL-OF-FAME EDITION SC$29.95GEM

TOP 10 TOYS

RANKDESCRIPTIONVENDOR
1LEGEND OF ZELDA: MAJORA'S MASK 3D: LINK NENDOROIDGOO
2MARVEL SELECT: CARNAGE ACTION FIGUREDST
3X-MEN LEGENDS 6-INCH ACTION FIGURESHAS
4MARVEL SELECT: VENOM ACTION FIGUREDST
5DC COMICS BLUELINE: SUPERMAN ACTION FIGUREDC
6MOVIE REALIZATION STAR WARS: AKAZONAE ROYAL GUARD FIGUREBLU
7THE X-FILES 2016 SELECT ACTION FIGURESDST
8DC COMICS COVER GIRLS: POWER GIRL STATUEDC
9METAL GEAR SOLID: SNIPER WOLF BISHOUJO STATUEKOT
10MARVEL SELECT CAPTAIN AMERICA CIVIL WAR: IRON MAN MK. 45 FIG.DST

TOP 10 GAMES

RANKDESCRIPTIONVENDOR
1RISK: THE WALKING DEAD SURVIVAL EDITIONUSA
2MACHI KORO DELUXE EDITION CARD GAMEIDW
3MACHI KORO CARD GAMEIDW
4THE GAME CARD GAMEIDW
5RANDOM ENCOUNTER CARD GAMEIDW
6FINDING DORY: DON'T WAKE GAMEBAN
7MAGIC THE GATHERING TCG: SHADOWS OVER INNISTRAD BOOSTERSWIZ
8MUNCHKIN CTHULHU: KATIE COOK GUEST ARTIST EDITIONPSI
9AWESOME KINGDOM: MINES AND LABYRINTHS BOARD GAME EXPANSIONIDW
10TEENAGE MUTANT NINJA TURTLES HEROCLIXNEC

 

d1

Dollar Market Share – July 2016

d2

Unit Market Share – July 2016

 

About Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.

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