DC Comics have just informed comic book retailers that they are changing the terms of returnability. Previously, if there was a change in comic book creative teams, price, page count, featured story of the like between solicitation and publication, even if the retailers were informed of it before final order date, that comic would be made returnable. Retailers would be able to return unsold copies (or just their covers) for credit.
As regular readers of our Ch-Ch-Changes column will attest, sometimes there can be many changes.
Other publishers usually only allowed returnability if the change had been made after the Final Order Cut Off date. DC's policy was far more generous and retailer friendly, acknowledging that retailers often ordered in advance specifically for customers who might not be aware of changes. It was a policy that Bob Wayne, SVP Sales championed.
But that was then.
Now, such changes will no longer result in an item being made returnable, if the change is made before FOC. And retailers are urged to read the weekly updates to keep themselves informed…
Bleeding Cool will do our best to help.