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DC Comics Knocks Out Cheqout Over Superman Trademark Case

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art-353-superman2-300x0DC Comics has won an appeal in Australia that we reported on earlier this year as part of a series of case being pursued ahead of the release of the Man Of Steel movie.

Fitness company Cheqout has advertised a "superman workout". DC Comics appealed over the decision to grant them a trademark for this back in July last year, and this week Justice Annabelle Bennett ordered that the trademark be refused.

Justice Bennett considered several meanings of the word "superman", including the Macquarie Dictionary's definition, which refers to Nietzsche's concept of "an ideal human being who by virtue of greater spiritual powers rises above the usual notions of good and evil".

Cartoon by Cathy Wilcox…

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Rich JohnstonAbout Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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