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When a Four-Year-Old Girl Helped Change DC Comics' Logo

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Today is my daughter Eve's fifteenth birthday. I know, right? But I wanted to talk about her fifth birthday, ten years ago. Or rather a week before it when DC Comics in their wisdom sent both my girls (it's her sister's twelfth birthday at the weekend) a rather large box of DC kids stuff. In the YouTube video below, Eve performed her first (and possibly last) video unboxing, in which she proceeded to reject most of what DC Comics had provided her, with only a few Wonder Woman notebooks surviving the instant cull, and maybe the Raven costume. What she and her sister really liked was the box it all came in.

But more importantly as far as the company was concerned was her insistence that the DC logo read as DG. And referred to them, adamantly through the video, as DG Comics. In the weeks and months subsequent, that article received multiple and repeated views from Warner Bros IP addresses. until the company changed their logo months later.

I'm not saying that my daughter was entirely responsible for DC Comics changing their logo. But I think she may have helped those internally at Warners who were making the case. Anyway, here's how it all went down just over ten years ago. Man…

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Rich JohnstonAbout Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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