How Marvel Is Ensuring Marvel NOW Will Dominate Sales

How Marvel Is Ensuring Marvel NOW Will Dominate SalesThis weekend, I wrote an article showing just how Marvel are ensuring that Uncanny Avengers #1 will outsell Walking Dead #100. But it may not be the only one.

All of Marvel NOW's launches are being supported by a series of discounts and variant covers to those who stock heavy, possibly more than Marvel have ever run before. Here's a breakdown.

The most interesting points are the AVX: Consequences variant getting exponentially rarer with each issue, Joe Quesada drawing plenty of variants, and the amount of limited variants in many cases meaning that the retailers will, after selling them, basically have their stock of the comic for free, so sell or dispose of as they wish.

All this however is dependent on the variant market holding strong. With this much activity,could we be looking at a limited variant glut, retailers not making their money on the variants as expected and stores being stuck with large amounts of unsellable stock? You know what happened last time…

Do you remember when Joe Quesada got rid of variant covers at Marvel? No, me neither…

Marvel NOW Point One

1: 50 Joe Quesada variant

1:150 Quesada sketch variant

Young Baby variant

Uncanny Avengers #1

Discount matched to exceed 200%. 165% and 150% of orders for Avengers Vs X-Men #5 (est 186,555).

1:75 Adi Granov cover

1:50 Acuna cover

1:100 Marc Silvestri cover.

1:300 John Cassaday sketch variant

1:200 Silvestri sketch variant.

The Skottie Young Baby, Deadpool, Uncanny, Avengers, Blank and Sara Pichelli variant covers available if the Avengers Vs X-Men #5 levels (est 186,555) are matched on regular cover.

A + X #1

1:20 variant

1:25 McGuinness variant

1:50 McGuinness Sketch variant

Blank and Baby variants, for those who match sales to AVX VS #2 (est 98,819)

50th Anniversary Cover for those who match sales to AVX VS #4 (est- 86,526)

AVX: Consequences #1

1:20 Rivera variant

AVX: Consequences #2

1:25 variant

AVX: Consequences #3

1:30 variant

AVX: Consequences #4

1:40 variant

AVX: Consequences #5

1:50 variant

Indestructible Hulk #1

1:25 Leinil Yu Design variant

1:50 Walt Simonson variant

1:100 Quesada variant

1:150 Quesada sketch variant

Blank and Baby variants for those who exceed 125% sales of AVX VS #3 (est 94,528)

Uncanny Avengers #2

1: 100 Milo Manara cover

1: 200 John Cassaday sketch cover

All New X-Men #1

1:50 Variant

1:100 Quesada variant

1:150 Quesada sketch variant

Blank and Baby variants for those who exceed 100% sales of Avengers Vs X-Men #10

All New X-Men #2

1:50 variant

Iron Man #1

1:25 Carlo Pagulayan design variant

1:50 Granov variant

1:100 Quesada variant

1:150 Quesada sketch variant

Blank and Baby variants for those who exceed 125% sales of AVX VS #3 (est 94,528)

Iron Man #2

1:25 Carlo Pagulayan design variant

1:50 Granov variant

Thor God Of Thunder #1

1:25 Esad Ribic design variant

1:50 Daniel Acuna variant

1:100 Quesada variant

1:150 Quesada sketch variant

Blank and Baby variants for those who exceed 125% sales of AVX VS #3 (est 94,528)

Thor God Of Thunder #2

1:50 Daniel Acuna variant

Blank and Baby variants for those who exceed 125% sales of AVX VS #3 (est 94,528)

A+X #2

1:20 Variant

1:25 Ed McGuinness variant

1:50 McGuinness Sketch variant

Captain America #1

1:25 Jerome Opena design variant

1:50 Ryan Meinerding variant

1:100 Quesada variant

1:150 Quesada sketch variant

Blank and Baby variants for those who exceed 125% sales of AVX VS #3 (est 94,528)

X-Men Legacy #1

1:50 Kaare Andrews variant

Blank and Baby variants for those who match sales of AVX VS #5

X-Men Legacy #2

1:50 variant

Fantastic Four #1

1:50 Dave Johnson variant

1:100 Quesada variant

1:150 Quesada sketch variant

Bagley Connecting variant for those who match sales of FF #1 against AVX VS #4 (est 86,526)

Blank and Baby variants for those who match sales of AVX VS #4 (est 86,526)

FF #1

1:50 variant

Bagley Connecting variant for those who match sales against AVX VS #4 (est 86,526)

Blank and Baby variants for those who match sales of AVX VS #4 (est 86,526)

Deadpool #1

1:25 Terry Moore design variant

1:50 Chris Bachalo variant

Blank and Baby variants for those who match sales of AVX VS #5

Deadpool #2

1:50 variant

Avengers #1

Blank and Baby variants for those who match sales to Avengers Vs X-Men #10

1: 50 variant

Retailer variant – details not yet know

About Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.

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