Marvel and Mattel do a Deal Over Cloak & Dagger Trademarks

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Marvel Characters has launched an appeal against the US Trademark board for denying them the trademark for the words 'Cloak & Dagger'  as they state it would be confusing with a trademark owned by Mattel for toys, games and playthings.

Marvel and Mattel do a Deal Over Cloak & Dagger Trademarks

That would be for their large line of Hot Wheels character cars.

Marvel and Mattel do a Deal Over Cloak & Dagger Trademarks

 

Marvel is currently shoring up a number of trademark registrations for Cloak & Dagger ahead of the Freeform/Amazon Prime TV show of the classic Marvel Comics characters.

Marvel and Mattel do a Deal Over Cloak & Dagger Trademarks

But with Hot Wheels toys and certain music-based bars, there are some people who were there first.

However, it seems that Marvel and Mattel have done a deal. And Marvel has presented this permission to register Cloak & Dagger from Mattel. One can imagine the backroom shenanigans that led to this complete turnaround for Mattel. That they are allowing Marvel to register a trademark for Cloak & Dagger for everything except for toys and vehicles.

Marvel and Mattel do a Deal Over Cloak & Dagger TrademarksMarvel and Mattel do a Deal Over Cloak & Dagger Trademarks

 

 

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Rich JohnstonAbout Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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