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Marvel Comics Responds To Retailers Over #Acetategate

#Acetategate rolls on. Marvel Comics has issued the following statement to comic book retailers, regarding recent issues that saw Black Flag Comics sell their exclusive retailer variant covers from Marvel in amended forms, in an attempt to draw attention to their new publishing imprint Infinite Black Publishing. Looks like Ultimate Fallout has indeed had fallout.

As you all continue to expand your businesses, we want to thank you for continuing to explore exclusive opportunities with Marvel through our exclusive retailer variant program.

By participating in our program, please remember that all cover artwork must be created and approved by Marvel. Once submitted and accepted, no retailer has permission to use these comics or art to create new products, edit, or change the published comic in any way. This of course pertains to all past and current comics. We have updated our deal sheets for all retailer variant cover requests moving forward to emphasize these points.

As always, thank you for everything you do, and we appreciate your cooperation and continued support!

Ultimate Fallout Black Flag Sells For $700 on eBay
Ultimate Fallout #4 Black Flag "In God We Intrust" acetate edition

Bleeding Cool covered the story of the Black Flag Comics Ultimate Fallout #4 acetate variant cover drama in which online comic store Black Flag created new heat for an exclusive Clayton Crain retailer variant comic from last year by stapling a new acetate variant cover on top, with patriotic imagers and the label Infinite Black Publishing, then sold them from $85-$100 at C2E2, against Marvel Comics requirements and instructions for retailers participating in the exclusive variant programme. And now copies are selling for up hundreds on eBay. Black Flag removed much of their social media promotion, but a deleted video resurfaced talking about the situation they found themselves in, Black Flag promised new acetate cover editions for Boston FAN Expo from yesterday, one for Deadpool Nerdy 30 #1 and one for Ghost Rider #1, both by friend (and business partner) of the store, Clayton Crain. And while Marvel Comics may not approve of these, CGC has made approval of these covers their official policy. But at FAN Expo Boston, they were set up – but not selling their comics to the public, though certain retailers/resellers were able to buy the new acetate variant covered Clayton Crain "Zymotica Vs" variant of Ghost Rider #1 and the "99 Problems" acetate variant of Deadpool Nerdy 30 #1 from Black Flag/Infinite Black Publishing.

 


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Rich JohnstonAbout Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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