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Posted in: Comics | Tagged: comic, dc, entertainment, marketshare, marvel
Marvel Opens Up A Greater Marketshare Lead On DC Than Ever, Including The Whole Of The Top Ten
That, I think, is a win for Marvel.
In September 2015, Marvel took a 32.67% share of revenue and a 38.12% share of number of comics sold. But in October, they took a 43.65% share of revenue and a staggering 48.26% share of number of comics sold.
Basically, one in every two comics sold to comic stores in October was a Marvel comic. And Marvel achieved this feat with 68 single comics, as opposed to DC's 78 comics.
DC dropped from a 26.01% and 26.32% share respectively, to a 21.85% dollar share and a 22.92% unit share.Image Comics slipped a little with a 9.17% dollar share and a 9.27% unit share, and everyone else's share was also down.
But it doesn't mean their sales were. Because the pie in October was significantly bigger. Despite having four weeks to September's five week month, the All-New All-Different Marvel relaunch saw overall sales across the direct market rise by 22%. However it was 12% down on 2014's five week October. But as it stands, comics are up over 4%.
Marvel also grabbed all the best-selling titles, leading with Iron Man #1, but also giving us in third place a Spider-Gwen #1 comic outselling Secret Wars #7, and Doctor Strange #1 outselling Star Wars #10.
And all of them outselling Batman #45. But there were strong books across the industry, including Paper Girls, Back To The Future and Jughead all launching in the same month.
And while Star Wars lost the top slot in the monthly books, the first Marvel Star Wars collection topped those charts , as well as strong performances for the first volume of Bitch Planet.
TOP COMIC BOOK PUBLISHERS
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NEW TITLES SHIPPED
| PUBLISHER | COMICS SHIPPED | GRAPHIC NOVELS SHIPPED | MAGAZINES SHIPPED | TOTAL SHIPPED |
| DC ENTERTAINMENT | 78 | 34 | 1 | 113 |
| MARVEL COMICS | 68 | 33 | 0 | 101 |
| IMAGE COMICS | 55 | 14 | 0 | 69 |
| IDW PUBLISHING | 41 | 22 | 0 | 63 |
| DARK HORSE COMICS | 36 | 25 | 0 | 61 |
| BOOM ENTERTAINMENT | 29 | 12 | 0 | 41 |
| TITAN COMICS | 12 | 9 | 4 | 25 |
| DYNAMITE ENTERTAINMENT | 18 | 6 | 0 | 24 |
| VIZ MEDIA | 0 | 19 | 0 | 19 |
| VALIANT ENTERTAINMENT LLC | 10 | 5 | 0 | 15 |
| OTHER NON-TOP 10 | 98 | 99 | 15 | 212 |
COMPARATIVE SALES STATISTICS
| DOLLARS | UNITS | |
| OCTOBER 2015 VS. SEPTEMBER 2015 | ||
| COMICS | 22.33% | 20.47% |
| GRAPHIC NOVELS | -7.57% | -17.96% |
| TOTAL COMICS/GN | 11.91% | 16.59% |
| OCTOBER 2015 VS. OCTOBER 2014 | ||
| COMICS | -7.49% | -12.27% |
| GRAPHIC NOVELS | -14.27% | -14.94% |
| TOTAL COMICS/GN | -9.55% | -12.47% |
| YEAR-TO-DATE 2015 VS. YEAR-TO-DATE 2014 | ||
| COMICS | 5.37% | 4.21% |
| GRAPHIC NOVELS | 4.45% | 5.80% |
| TOTAL COMICS/GN | 5.08% | 4.33% |
TOP 10 COMIC BOOKS
| RANK | DESCRIPTION | PRICE | VENDOR | |
| 1 | INVINCIBLE IRON MAN #1 | $3.99 | MAR | |
| 2 | AMAZING SPIDER-MAN #1 | $5.99 | MAR | |
| 3 | SPIDER-GWEN #1 | $3.99 | MAR | |
| 4 | SECRET WARS #6 | $3.99 | MAR | |
| 5 | DOCTOR STRANGE #1 | $4.99 | MAR | |
| 6 | STAR WARS #10 | $3.99 | MAR | |
| 7 | CHEWBACCA #1 | $3.99 | MAR | |
| 8 | JOURNEY TO STAR WARS: THE FORCE AWAKENS: SHATTERED EMPIRE #2 | $3.99 | MAR | |
| 9 | GUARDIANS OF THE GALAXY #1 | $3.99 | MAR | |
| 10 | AMAZING SPIDER-MAN #2 | $3.99 | MAR |
TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS
| RANK | DESCRIPTION | PRICE | VENDOR | |
| 1 | STAR WARS VOLUME 1: SKYWALKER STRIKES TP | $19.99 | MAR | |
| 2 | STAR WARS: DARTH VADER VOLUME 1: VADER TP | $19.99 | MAR | |
| 3 | BITCH PLANET VOL. 1: EXTRAORDINARY MACHINE TP (MR) | $9.99 | IMA | |
| 4 | DEATHSTROKE BOOK AND MASK SET | $29.99 | DC | |
| 5 | MARVEL SUPER HERO: CONTEST OF CHAMPIONS VOL. 1 TP | $7.99 | MAR | |
| 6 | THE WALKING DEAD COMPENDIUM VOLUME 3 TP | $59.99 | IMA | |
| 7 | SAGA VOLUME 5 TP (MR) | $14.99 | IMA | |
| 8 | OUTCAST BY KIRKMAN & AZACETA VOLUME 2 TP (MR) | $14.99 | IMA | |
| 9 | LUMBERJANES VOLUME 2 TP | $14.99 | BOO | |
| 10 | INJECTION VOLUME 1 TP (MR) | $9.99 | IMA |
TOP 10 BOOKS
| RANK | DESCRIPTION | PRICE | VENDOR | |
| 1 | THE SHADOW DOUBLE NOVEL VOLUME 100 SC | $15.95 | SAN | |
| 2 | DOC SAVAGE DOUBLE NOVEL VOLUME 84 SC | $14.95 | SAN | |
| 3 | ADVENTURE TIME: THE ENCHIRIDION & MARCY'S SUPER SECRET SCRAPBOOK | $24.95 | ABR | |
| 4 | WINTERWORLD BOOK 1: MECHANIC'S SONG TP | $9.99 | IDW | |
| 5 | LEGEND OF ZELDA: HYRULE HISTORIA HC | $34.99 | DAR | |
| 6 | GEORGE R.R. MARTIN'S GAME OF THRONES COLORING BOOK | $16.95 | RAN | |
| 7 | SWORD ART ONLINE: PROGRESSIVE VOLUME 3 NOVEL | $14.00 | HAC | |
| 8 | MARVEL'S THE AVENGERS ENCYCLOPEDIA HC | $40.00 | DK | |
| 9 | THE BIG BANG THEORY KIT | $9.95 | RUN | |
| 10 | NARUTO: KAKASHI'S STORY NOVEL SC | $10.99 | VIZ |
TOP 10 TOYS
| RANK | DESCRIPTION | VENDOR | |
| 1 | BATMAN ARKHAM KNIGHT PLAY ARTS KAI: HARLEY QUINN FIGURE | SQU | |
| 2 | BATMAN THE ANIMATED SERIES: BATMOBILE | DC | |
| 3 | DC COMICS BOMBSHELLS: BATWOMAN STATUE | DC | |
| 4 | DC COMICS BOMBSHELLS: CATWOMAN STATUE | DC | |
| 5 | MARVEL UNIVERSE VARIANT PLAY ARTS KAI: SPIDER-MAN FIGURE | SQU | |
| 6 | BATMAN ANIMATED: BATMAN THE ANIMATED SERIES: BATMAN FIGURE | DC | |
| 7 | BATMAN ARKHAM KNIGHT: ARKHAM KNIGHT FIGURE | DC | |
| 8 | BATMAN ANIMATED: NEW BATMAN ADVENTURES: BATGIRL FIGURE | DC | |
| 9 | GOTHAM SELECT ACTION FIGURES | DST | |
| 10 | MARVEL: WASP BISHOUJO STATUE | KOT |
TOP 10 GAMES
| RANK | DESCRIPTION | VENDOR | |
| 1 | SUPERFIGHT CARD GAME CORE DECK | IMA | |
| 2 | MOUSE GUARD: THE ROLEPLAYING GAME HC BOXED SET (2ND ED) | BOO | |
| 3 | MAGIC THE GATHERING TCG: BATTLE FOR ZENDIKAR BOOSTER PACKS | ALL | |
| 4 | BACK TO THE FUTURE MONOPOLY | DST | |
| 5 | MOUSE GUARD: THE ROLEPLAYING GAME HC (2ND ED) | BOO | |
| 6 | MAGIC THE GATHERING TCG: BATTLE FOR ZENDIKAR FAT PACK | WIZ | |
| 7 | FIREFLY PLAYING CARDS | QUA | |
| 8 | DC HEROCLIX: SUPERMAN/WONDER WOMAN FAST FORCES 6-PACK | NEC | |
| 9 | MINECRAFT: OFFICIAL MOJANG COMBAT HC (UPDATED EDITION) | SCH | |
| 10 | ADVENTURE TIME FLUXX CARD GAME | LOO |
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Dollar Market Share – October 2015 |
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Unit Market Share – October 2015 |
Next month? Vader Down Vs. Dark Knight III.
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