Posted in: Comics | Tagged: , , , ,


Marvel Opens Up A Greater Marketshare Lead On DC Than Ever, Including The Whole Of The Top Ten

That, I think, is a win for Marvel.

In September 2015, Marvel took a 32.67% share of revenue and a 38.12% share of number of comics sold. But in October, they took a 43.65% share of revenue and a staggering 48.26% share of number of comics sold.

Basically, one in every two comics sold to comic stores in October was a Marvel comic. And Marvel achieved this feat with 68 single comics, as opposed to DC's 78 comics.

DC dropped from a 26.01% and 26.32% share respectively, to a 21.85% dollar share and a 22.92% unit share.Image Comics slipped a little with a 9.17% dollar share and a 9.27% unit share, and everyone else's share was also down.

But it doesn't mean their sales were. Because the pie in October was significantly bigger. Despite having four weeks to September's five week month, the All-New All-Different Marvel relaunch saw overall sales across the direct market rise by 22%. However it was 12% down on 2014's five week October. But as it stands, comics are up over 4%.

Marvel also grabbed all the best-selling titles, leading with Iron Man #1, but also giving us in third place a Spider-Gwen #1 comic outselling Secret Wars #7, and Doctor Strange #1 outselling Star Wars #10.

And all of them outselling Batman #45. But there were strong books across the industry, including Paper Girls, Back To The Future and Jughead all launching in the same month.

And while Star Wars lost the top slot in the monthly books, the first Marvel Star Wars collection topped those charts , as well as strong performances for the first volume of Bitch Planet.

 

TOP COMIC BOOK PUBLISHERS

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 43.65%
DC ENTERTAINMENT 21.85%
IMAGE COMICS 9.17%
IDW PUBLISHING 6.16%
DARK HORSE COMICS 4.04%
BOOM! STUDIOS 2.41%
DYNAMITE ENTERTAINMENT 1.60%
TITAN COMICS 1.21%
VALIANT ENTERTAINMENT LLC 0.92%
VIZ MEDIA 0.88%
OTHER NON-TOP 10 8.12%
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 48.26%
DC ENTERTAINMENT 22.92%
IMAGE COMICS 9.27%
IDW PUBLISHING 4.96%
DARK HORSE COMICS 3.10%
BOOM! STUDIOS 1.93%
DYNAMITE ENTERTAINMENT 1.53%
TITAN COMICS 1.16%
VALIANT ENTERTAINMENT LLC 0.99%
ARCHIE COMIC PUBLICATIONS 0.85%
OTHER NON-TOP 10 5.02%

NEW TITLES SHIPPED

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL SHIPPED
DC ENTERTAINMENT 78 34 1 113
MARVEL COMICS 68 33 0 101
IMAGE COMICS 55 14 0 69
IDW PUBLISHING 41 22 0 63
DARK HORSE COMICS 36 25 0 61
BOOM ENTERTAINMENT 29 12 0 41
TITAN COMICS 12 9 4 25
DYNAMITE ENTERTAINMENT 18 6 0 24
VIZ MEDIA 0 19 0 19
VALIANT ENTERTAINMENT LLC 10 5 0 15
OTHER NON-TOP 10 98 99 15 212

COMPARATIVE SALES STATISTICS

  DOLLARS UNITS
OCTOBER 2015 VS. SEPTEMBER 2015
COMICS 22.33% 20.47%
GRAPHIC NOVELS -7.57% -17.96%
TOTAL COMICS/GN 11.91% 16.59%
OCTOBER 2015 VS. OCTOBER 2014
COMICS -7.49% -12.27%
GRAPHIC NOVELS -14.27% -14.94%
TOTAL COMICS/GN -9.55% -12.47%
YEAR-TO-DATE 2015 VS. YEAR-TO-DATE 2014
COMICS 5.37% 4.21%
GRAPHIC NOVELS 4.45% 5.80%
TOTAL COMICS/GN 5.08% 4.33%

TOP 10 COMIC BOOKS

RANK DESCRIPTION PRICE VENDOR
1 INVINCIBLE IRON MAN #1 $3.99 MAR
2 AMAZING SPIDER-MAN #1 $5.99 MAR
3 SPIDER-GWEN #1 $3.99 MAR
4 SECRET WARS #6 $3.99 MAR
5 DOCTOR STRANGE #1 $4.99 MAR
6 STAR WARS #10 $3.99 MAR
7 CHEWBACCA #1 $3.99 MAR
8 JOURNEY TO STAR WARS: THE FORCE AWAKENS: SHATTERED EMPIRE #2 $3.99 MAR
9 GUARDIANS OF THE GALAXY #1 $3.99 MAR
10 AMAZING SPIDER-MAN #2 $3.99 MAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK DESCRIPTION PRICE VENDOR
1 STAR WARS VOLUME 1: SKYWALKER STRIKES TP $19.99 MAR
2 STAR WARS: DARTH VADER VOLUME 1: VADER TP $19.99 MAR
3 BITCH PLANET VOL. 1: EXTRAORDINARY MACHINE TP (MR) $9.99 IMA
4 DEATHSTROKE BOOK AND MASK SET $29.99 DC
5 MARVEL SUPER HERO: CONTEST OF CHAMPIONS VOL. 1 TP $7.99 MAR
6 THE WALKING DEAD COMPENDIUM VOLUME 3 TP $59.99 IMA
7 SAGA VOLUME 5 TP (MR) $14.99 IMA
8 OUTCAST BY KIRKMAN & AZACETA VOLUME 2 TP (MR) $14.99 IMA
9 LUMBERJANES VOLUME 2 TP $14.99 BOO
10 INJECTION VOLUME 1 TP (MR) $9.99 IMA

TOP 10 BOOKS

RANK DESCRIPTION PRICE VENDOR
1 THE SHADOW DOUBLE NOVEL VOLUME 100 SC $15.95 SAN
2 DOC SAVAGE DOUBLE NOVEL VOLUME 84 SC $14.95 SAN
3 ADVENTURE TIME: THE ENCHIRIDION & MARCY'S SUPER SECRET SCRAPBOOK $24.95 ABR
4 WINTERWORLD BOOK 1: MECHANIC'S SONG TP $9.99 IDW
5 LEGEND OF ZELDA: HYRULE HISTORIA HC $34.99 DAR
6 GEORGE R.R. MARTIN'S GAME OF THRONES COLORING BOOK $16.95 RAN
7 SWORD ART ONLINE: PROGRESSIVE VOLUME 3 NOVEL $14.00 HAC
8 MARVEL'S THE AVENGERS ENCYCLOPEDIA HC $40.00 DK
9 THE BIG BANG THEORY KIT $9.95 RUN
10 NARUTO: KAKASHI'S STORY NOVEL SC $10.99 VIZ

TOP 10 TOYS

RANK DESCRIPTION VENDOR
1 BATMAN ARKHAM KNIGHT PLAY ARTS KAI: HARLEY QUINN FIGURE SQU
2 BATMAN THE ANIMATED SERIES: BATMOBILE DC
3 DC COMICS BOMBSHELLS: BATWOMAN STATUE DC
4 DC COMICS BOMBSHELLS: CATWOMAN STATUE DC
5 MARVEL UNIVERSE VARIANT PLAY ARTS KAI: SPIDER-MAN FIGURE SQU
6 BATMAN ANIMATED: BATMAN THE ANIMATED SERIES: BATMAN FIGURE DC
7 BATMAN ARKHAM KNIGHT: ARKHAM KNIGHT FIGURE DC
8 BATMAN ANIMATED: NEW BATMAN ADVENTURES: BATGIRL FIGURE DC
9 GOTHAM SELECT ACTION FIGURES DST
10 MARVEL: WASP BISHOUJO STATUE KOT

TOP 10 GAMES

RANK DESCRIPTION VENDOR
1 SUPERFIGHT CARD GAME CORE DECK IMA
2 MOUSE GUARD: THE ROLEPLAYING GAME HC BOXED SET (2ND ED) BOO
3 MAGIC THE GATHERING TCG: BATTLE FOR ZENDIKAR BOOSTER PACKS ALL
4 BACK TO THE FUTURE MONOPOLY DST
5 MOUSE GUARD: THE ROLEPLAYING GAME HC (2ND ED) BOO
6 MAGIC THE GATHERING TCG: BATTLE FOR ZENDIKAR FAT PACK WIZ
7 FIREFLY PLAYING CARDS QUA
8 DC HEROCLIX: SUPERMAN/WONDER WOMAN FAST FORCES 6-PACK NEC
9 MINECRAFT: OFFICIAL MOJANG COMBAT HC (UPDATED EDITION) SCH
10 ADVENTURE TIME FLUXX CARD GAME LOO
d1

Dollar Market Share – October 2015

d2

Unit Market Share – October 2015

 

Next month? Vader Down Vs. Dark Knight III.


Enjoyed this? Please share on social media!

Stay up-to-date and support the site by following Bleeding Cool on Google News today!

Rich JohnstonAbout Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
twitterfacebookinstagramwebsite
Comments will load 20 seconds after page. Click here to load them now.