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Sean Gordon Murphy Gets His Own Retailer Exclusive Cover For Batman: White Knight

Ever since it was begun by IDW on their Godzilla comic launch, the idea of the retailer exclusive cover has become a significant part of the American direct market experience. Comic book retailers order a hundred times more copies of a comic than they would have ever considered doing, in return for a comic book cover that is exclusive to them, that they can use as a calling card, an advert, a collectable, a reward for longstanding customers.

But as well as retailers, we have seen comic conventions, subscription boxes, and other events commission their own exclusive covers. And of late, we have also seen comic book creators do the same, buying thousands of copies of a comic with their own art on the cover and selling them — often signed — at a premium. Prominent examples include J. Scott Campbell, John Tyler Christopher, and Rob Liefeld.

And now, Sean Gordon Murphy, for his Batman: White Knight series. For sale from his website, and at conventions in person, starting with New York Comic Con in October.

Sean Gordon Murphy Gets His Own Retailer Exclusive Cover For Batman: White Knight


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Rich JohnstonAbout Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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