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Posted in: Comics, Recent Updates | Tagged: Comics, dc comics, entertainment, harley quinn, marvel, orignal sin, superman
DC Comics Maintain Marketshare Against Marvel In June, After May's Rises As Harley Quinn Beats New Superman Team And Original Sin
Last month we pointed out DC Comics had increased their marketshare of the direct comics market against Marvel in May, after a number of months suffering in the low twenties.
In May, DC Comics basically maintained that, their dollar share dropping from 30.04% to 29.88% an their unit share dropping from 33.52% to 33.20%. Not even a half point drop for either. While Marvel's dollar share has also dropped from 34.38% to 33.71% and their unit share from 36.46% to 35.68%, reducing their lead on DC.
This is the real impact of the weeklies on DC's sales, giving them four to five strong books a month and four five mid level books while cancelling some of the lesser performing titles. Result? Marketshare. But also in a month that dropped around 2-3% on May's comics sales – and both were four week months.
Worth also noting that the Geoff Johns and John Romita Jr relaunch of Superman that was heavily promoted, was beaten by Harley Quinn #7 – which also beat one of the issues of Original Sin. How long before we get a Harley Quinn weekly?
So who has grabbed the missing digits?
Well, Image gets a little, their dollar share jumps slightly from 8.86% to 8.93% but their unit share jumps from 9.96% into double digits with 10.51%. Boom and Dynamite get a little but also up in marketshare are the collective number of small publishers. It's only by a little bit it makes a difference even at the top of the marketshare chart.
Aside from that DC and Marvel divide the comic top ten between them with Walking Dead getting a look in. But in the collection top ten, Image Comics dominates again but with Afterlife With Archie topping the charts – when was the last time an Archie collection debuted so high?
TOP COMIC BOOK PUBLISHERS
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NEW TITLES SHIPPED
| PUBLISHER | COMICS SHIPPED | GRAPHIC NOVELS SHIPPED | MAGAZINES SHIPPED | TOTAL SHIPPED |
| DC ENTERTAINMENT | 77 | 28 | 1 | 106 |
| MARVEL COMICS | 78 | 24 | 0 | 102 |
| IMAGE COMICS | 53 | 10 | 0 | 63 |
| DARK HORSE COMICS | 36 | 23 | 0 | 59 |
| IDW PUBLISHING | 43 | 16 | 0 | 59 |
| BOOM! STUDIOS | 28 | 7 | 0 | 35 |
| DYNAMITE ENTERTAINMENT | 23 | 9 | 0 | 32 |
| AVATAR PRESS | 9 | 7 | 0 | 16 |
| ZENESCOPE ENTERTAINMENT | 11 | 2 | 0 | 13 |
| RANDOM HOUSE | 0 | 11 | 0 | 11 |
| OTHER NON-TOP 10 | 66 | 109 | 34 | 209 |
COMPARATIVE SALES STATISTICS
| DOLLARS | UNITS | |
| JUNE 2014 VS. MAY 2014 | ||
| COMICS | -3.19% | -1.31% |
| GRAPHIC NOVELS | -3.36% | 2.93% |
| TOTAL COMICS/GN | -3.25% | -0.99% |
| JUNE 2014 VS. JUNE 2013 | ||
| COMICS | -2.93% | -4.51% |
| GRAPHIC NOVELS | 8.09% | 10.26% |
| TOTAL COMICS/GN | 0.33% | -3.46% |
| YEAR-TO-DATE 2014 VS. YEAR-TO-DATE 2013 | ||
| COMICS | -1.43% | -6.36% |
| GRAPHIC NOVELS | 2.93% | 5.41% |
| TOTAL COMICS/GN | -0.08% | -5.46% |
| SECOND QUARTER 2014 VS. FIRST QUARTER 2014 | ||
| COMICS | 14.13% | 11.07% |
| GRAPHIC NOVELS | 13.59% | 2.88% |
| TOTAL COMICS/GN | 13.96% | 10.34% |
| SECOND QUARTER 2014 VS. SECOND QUARTER 2013 | ||
| COMICS | 3.90% | -1.29% |
| GRAPHIC NOVELS | 4.33% | 1.25% |
| TOTAL COMICS/GN | 4.04% | -1.09% |
TOP 10 COMIC BOOKS
| RANK | DESCRIPTION | PRICE | VENDOR | |
| 1 | BATMAN #32 | $3.99 | DC | |
| 2 | AMAZING SPIDER-MAN #3 | $3.99 | MAR | |
| 3 | ORIGINAL SIN #3 | $3.99 | MAR | |
| 4 | HARLEY QUINN #7 | $2.99 | DC | |
| 5 | SUPERMAN #32 | $3.99 | DC | |
| 6 | ORIGINAL SIN #4 | $3.99 | MAR | |
| 7 | AMAZING SPIDER-MAN #1.2 | $3.99 | MAR | |
| 8 | JUSTICE LEAGUE #31 | $3.99 | DC | |
| 9 | THE WALKING DEAD #128 (MR) | $2.99 | IMA | |
| 10 | DETECTIVE COMICS #32 | $3.99 | DC |
TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS
| RANK | DESCRIPTION | PRICE | VENDOR | |
| 1 | AFTERLIFE WITH ARCHIE VOL. 1: ESCAPE FROM RIVERDALE TP | $17.99 | ARC | |
| 2 | NIGHT OF THE LIVING DEADPOOL TP | $16.99 | MAR | |
| 3 | VELVET VOLUME 1: BEFORE THE LIVING END TP (MR) | $9.99 | IMA | |
| 4 | SAGA VOLUME 3 TP (MR) | $14.99 | IMA | |
| 5 | SAGA VOLUME 1 TP (MR) | $9.99 | IMA | |
| 6 | SUPERIOR SPIDER-MAN VOL. 6: GOBLIN NATION TP | $19.99 | MAR | |
| 7 | BATMAN & ROBIN VOL. 3: DEATH OF THE FAMILY TP | $14.99 | DC | |
| 8 | INJUSTICE: GODS AMONG US VOLUME 1 TP | $14.99 | DC | |
| 9 | INJUSTICE: GODS AMONG US VOLUME 2 HC | $19.99 | DC | |
| 10 | SAGA VOLUME 2 TP (MR) | $14.99 | IMA |
TOP 10 BOOKS
| RANK | DESCRIPTION | PRICE | VENDOR | |
| 1 | JIM HENSON'S THE DARK CRYSTAL: THE NOVEL HC | $19.99 | BOO | |
| 2 | NEIL GAIMAN: THE TRUTH IS IN A CAVE IN THE BLACK MOUNTAINS: AN ILLUSTRATED NOVELLA HC | $21.99 | HAR | |
| 3 | EVE: TRUE STORIES HC | $12.99 | DAR | |
| 4 | THE WALKING DEAD VOL. 3: THE FALL OF GOVERNOR PART 1 SC | $14.99 | ST. | |
| 5 | THE SHADOW DOUBLE NOVEL VOLUME 85 SC | $14.95 | SAN | |
| 6 | PLANET OF THE APES MINIATURE BOOK KIT | $12.95 | RUN | |
| 7 | LEGEND OF ZELDA: HYRULE HISTORIA HC | $34.99 | DAR | |
| 8 | MY LITTLE PONY: FRIENDSHIP IS MAGIC COLLECTOR POSTER BOOK | $20.00 | HAC | |
| 9 | NEIL GAIMAN: CHU'S FIRST DAY OF SCHOOL HC | $17.99 | HAR | |
| 10 | THE QUOTABLE DOCTOR WHO: WISE WORDS FROM ACROSS TIME & SPACE HC | $19.99 | HAR |
TOP 10 TOYS
| RANK | DESCRIPTION | VENDOR | |
| 1 | DC COMICS BOMBSHELLS: BLACK CANARY STATUE | DC | |
| 2 | DC COMICS: THE NEW 52 JUSTICE LEAGUE 7-PACK BOX SET | DC | |
| 3 | BATMAN BLACK & WHITE: HARLEY QUINN STATUE | DC | |
| 4 | MARVEL SELECT: AMAZING SPIDER-MAN 2 ACTION FIGURE | DST | |
| 5 | MARVEL SELECT: DEADPOOL ACTION FIGURE | DST | |
| 6 | DC COMICS DESIGNER SERIES 1: NIGHTWING BY CAPULLO FIGURE | DC | |
| 7 | DC COMICS COVER GIRLS: POISON IVY STATUE | DC | |
| 8 | MARVEL SELECT: RED HULK ACTION FIGURE | DST | |
| 9 | DC COMICS: THE NEW 52: EARTH-2 THOMAS WAYNE BATMAN FIGURE | DC | |
| 10 | DC COMICS: ARMORED WONDER WOMAN BISHOUJO STATUE | KOT |
TOP 10 TOYS
| RANK | DESCRIPTION | VENDOR | |
| 1 | RISK LEGACY | HAS | |
| 2 | MY LITTLE PONY CCG: CANTERLOT NIGHTS BOOSTER PACKS | ENT | |
| 3 | STAR WARS X-WING: TANTIVE IV EXPANSION PACK | FAN | |
| 4 | MONOPOLY: THE WALKING DEAD SURVIVAL EDITION | USA | |
| 5 | MAGIC THE GATHERING TCG: MODERN EVENT DECK | WIZ | |
| 6 | GODZILLA SERIES ONE MINI-FIGURES | NEC | |
| 7 | ADVENTURE TIME CARD WARS PACK 2: B-MO VS. LADY RAINICORN | CRY | |
| 8 | PATHFIDER BATTLES: REIGN OF WINTER BOOSTER BRICK | NEC | |
| 9 | TICKET TO RIDE 10TH-ANNIVERSARY EDITION | DOW | |
| 10 | MY LITTLE PONY CCG: CANTERLOT NIGHTS THEME DECK | ENT |
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Dollar Market Share – June 2014 |
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Unit Market Share– June 2014 |
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