This is how the mighty media machines stretch their muscles. We've seen how Warners is using its vast reach to promote the relaunch of the DC Universe. Well now it's payback time.
The sitcom that's just not as good as Spaced or The IT Crowd, The Big Bang Theory is going into syndication in America. Which means it has made enough episodes to be repeated every day of the week on smaller TV channels, for an age, diluting any specialness the brand may have. This will start on September 19th.
To promote this launch, American comics retailers will get a Big Bang Theory syndication poster the week before.
They will also be able to order hundredsfree backing boards with The Big Bang Theory on one side and DC Comics- The New 52 on the other, with 100 clear comic book bags, arriving on the 21st.
They'll also be able to order hundreds of free comic store bags, again with The Big Bang Theory on one side and DC Comics- The New 52 on the other, arriving on the 28th.