Marvel Chooses Stickers Over Polybags For Free Digital Downloads

Of late, Marvel has been giving away free digital downloads of their comics in certain select $3.99 titles. To keep the digital code for each copy secure, they have plybagged the comic, selling it in an opaque sealed plastic bag. This has caused some retailers difficulty – some report people are less likely to buy a copy unless they can flick through it first, and some find it tricky to stack them all on the comic shop shelves without the comics sliding off onto the floor.

So Marvel have thought again and have come up with another solution. A sticker on the final page before the back cover to cover up the code. So the reader, if they are interested, can quickly check if the digital code remains intact before purchase. Marvel have provided the mockup above to show how it will work.

The first comics to use this method in upcoming weeks will be;
Avengers Assemble #1, Ultimates #7, #8,  Ultimate X-Men #7, #8, #9, Avenging Spider-Man #4 and Ultimate Spider-Man #7

About Rich Johnston

Head writer and founder of Bleeding Cool. The longest-serving digital news reporter in the world. Living in London, father of two. Political cartoonist.

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