Posted in: Comics, Recent Updates | Tagged: comic day, Comics, dc relaunch

Tuesday Trending Topics: Reinventing Comic Day

Published Wed, 21 Sep 2011 00:58:32 -0500

Last updated Wed, 21 Sep 2011 01:00:35 -0500

It's beyond conventional wisdom at this point that digital is in the midst of radically changing our industry, and there's no doubt in my mind that the business is going to look pretty different 12-18 months from now.

And yet… it's becoming apparent that there are a bunch of side effects to this ongoing process — when we combine it with some of the aftershocks of the DC relaunch and some recent Marvel moves — which are going to help paper releases as well. The industry news cycle is more in sync with the Comic Day release cycle than ever, and what's more, the non-nerd audience is starting to understand how that works due to constant outreach to mainstream news outlets. DC and Marvel also now have fans pouring over solicit and other pre-release info to a greater extent than ever — and that too is migrating into the mainstream news.

The publishers have intuitively understood that for digital to do its job, the arcana of how comics works also has to be demystified for a wider audience. And more on point for the news of the past couple days, that the trains have to run on time. All of this will have the side effect of benefiting the periodical paper comics business substantially as well.

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From DC Comics shipping this week;

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