Posted in: Comics | Tagged: Art Ops, Clean Room, Comics, dc, dc comics, entertainment, Survivors Club, Twilight Children, vertigo

Vertigo Launch Titles Aim High – Art Ops, Clean Room, Survivors Club And The Twilight Children (UPDATE)

The most recent Previews listed four new Vertigo titles for October, of twelve new launches planned for this year. Art Ops, Clean Room, Survivors Club and The Twilight Children

But given that, aside from Sandman Overture, Vertigo orders have been a little lacklustre of late, what is a beleaguered publisher imprint to do?

Well, retailers that order any five of a title – and if that number is at least 80% of their Sandman Overture #5 orders, will get a small discount.

And any stores that order 105% of their Sandman Overture #5 numbers for a title will get a larger more significant discount.

The ICV2 estimate of the Sandman Overture #5 orders was 53,433. UK figures, which are not included in these estimates probably add another 10,000 onto that.

If every store orders to get the higher discount, the Vertigo launch titles could hit almost 70,000 in orders.

UPDATE: I've been told that they only have to match order number of Sandman Overture #5 cover A, which could drop necessary number by a half, and much more achievable. Those orders may only need to be 30-40,000…. the original article continues.

But there's more. For every store that has at least one Vertigo launch book book on the larger discount and a smaller discount on any other book, can order one copy of the James Jean variant cover for Sandman Overture #6, for every ten copies of the lowest new Vertigo title they ordered.

Get that?

While those that qualify for the larger discount on all four of the Vertigo launch books for that month can buy one copy of the James Jean variant for every five of the lowest selling title they order. Does this sweeten the pot?

Expect a similar promotion for all the Vertigo launches to come, and for the second issues too…

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