Posted in: Comics | Tagged: aftermath, avatar press, david hine, halloween, night of the living dead, notld, zombie

Why Retailers Should Invite Zombies Into Stores on Halloween

Here's an Avatar plug, straight out of the August Previews catalog, for the horror fans and ambitious retailers among us! Perhaps we should start off by saying:

They're coming to get you, Barbra. They're coming for you…

…this time, right in your neighborhood comic shop! On Halloween, zombie lovers across the world will have a new reason to rejoice for undead mayhem on a monthly basis, thanks to the launch of a new, ongoing Night of the Living Dead: Aftermath comic book series. As previously mentioned on Bleeding Cool, Avatar Press will deliver the gore and violence that zombie fans have been craving, courtesy of writer David Hine (Civil War: X-Men, The Darkness).

But that's not all! Following on the footsteps of its very successful Crossed C-Day promotion earlier this year, Avatar Press is launching the new NOTLD: Aftermath series with a global tie-in event called "Day of the Undead," set to coincide exactly with Halloween 2012, which falls on a New Comic Wednesday this year!

Here's the full rundown on the NOTLD tie-in products being released in stores for Halloween:

• In the August Previews catalog, Avatar has listed a number of $3.99-priced variant editions to Night of the Living Dead: Aftermath (Regular AUG120833, Wraparound AUG120834, and Gore AUG120835). They are encouraging retailers to stock up and give these comics a prominent place on store shelves on Halloween.

• At an AWESOME value price, Avatar has listed a $2.99-priced graphic novel called NOTLD: Day of the Undead (AUG120838), which contains 64 pages of our best NOTLD tales from the past. This is a great bargain for customers – especially those who come into stores on the spookiest day of the year!

• Avatar is making a Retailer Promo Kit (AUG120839) available to stores. If a retailer chooses to acquire this kit, they will have everything they need to throw a zombie event in their store, including:

Twenty-five (25) NOTLD temporary tattoos
Twenty-five (25) NOTLD zombie icon buttons
Twenty-five (25) NOTLD stickers
Three (3) NOTLD oversized posters
One (1) NOTLD squishy brain
One (1) NOTLD Volume 3 Trade Paperback ($19.99 retail)
One (1) special retailer-only Classic Movie Poster Edition of the NOTLD: Day of the Undead graphic novel

• Ken Meyer Jr. (of Warren Ellis' Atmospherics) will be individually painting every one of the Aftermath #1 Original Painted Art Cover Editions (AUG120837), providing a one-of-a-kind item for the most discerning zombie fans. It's painted and it's gorgeous, perfect for the high-end collector!  One painted edition is eligible to retailers for every 15 copies of Aftermath stocked.

Like Crossed C-Day, the level of participation from retailers is completely at their own discretion!  For example, several dozen retailers celebrated C-Day by hosting Crossed cosplayers, acting out Crossed attacks, and even creating films of the in-store shenanigans!  And those stores that participated saw some amazing leaps in Crossed readership as a result.

If you're a retailer and would like to host a zombie walk, costume contest, or other zombie-themed event in your store on Halloween to promote the Night of the Living Dead: Aftermath comic series, reach out to Avatar Press and let them know!  They will gladly promote your event online at AvatarPress.com, and Bleeding Cool will likely join in on the fun, as well.

There's only 48 hours left for retailers to place their pre-orders for Night of the Living Dead: Aftermath #1 through Diamond's August Previews catalog.  Don't miss out!

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