And now comic conventions are about to have their first loyalty scheme.
Wizard World Comic Con, who run more comic conventions that anyone else, are to launch a new loyalty scheme with Clutch, a consumer management platform producer.
Incentives will include advanced admission purchase and pre-order photo op and autograph sessions. Meanwhile, your likes and dislikes will be data mined to offer a customised experience. .
No sign of going to nine shows and getting your tenth show free.