Hotels have them. Retstaurants have them. Supermarkets have them. Coffee shops have them.
And now comic conventions are about to have their first loyalty scheme.
Wizard World Comic Con, who run more comic conventions that anyone else, are to launch a new loyalty scheme with Clutch, a consumer management platform producer.
Incentives will include advanced admission purchase and pre-order photo op and autograph sessions. Meanwhile, your likes and dislikes will be data mined to offer a customised experience. .
No sign of going to nine shows and getting your tenth show free.
Yet.