If you went and saw Thor: The Dark World over the weekend or turned in last night to Marvel's Agents of S.H.I.E.L.D. then you might have noticed that the Marvel Studios logo has gone through a bit of an upgrade.
The original and familiar flip-logo made it's debut before the first Spider-Man film, now after over a decade we get a new one with it's own official fanfare by Brian Tyler…. Marvel Studios President Kevin Feige spoke to Marvel.com about why now.
"We've used that logo for eleven years, and with 'Thor: The Dark World,' it felt like a good time to update it because this is the very first film that only has the Marvel logo in front of it. Now that we are our own entity within the Walt Disney Company, it is only the Marvel logo in front of the movies. So that felt like the time to update it and have something that is more substantial as a standalone logo in front of our features."
What was most important when creating the new logo:
"The key was, we really loved that old flip logo," the Producer remarks. "We didn't want to re-invent the wheel, but we wanted it to feel bigger, to feel more substantial, which is why it starts with the flip."
And about the fanfare:
"My favorite part of it is, like all great studio logos, you need a fanfare, and we'd never had that before," adds Feige. "We turned to Brian Tyler to compose it for us, who this year has done two movies for us and two of what I believe to be two of the best scores in any Marvel Studios film, for 'Iron Man 3' and 'Thor: The Dark World.' So he thankfully was willing to and happy to create a spectacular standalone fanfare for us."
If you missed it during the movie or tivo'ed over it last night, here it is for you to see.