Posted in: Movies | Tagged: horror, Saban Films, Traumatika

Traumatika Director Explains the Film's Ominous Teaser Claims

The director of Traumatika explains the film's "too intense" teaser, saying it created the buzz they had hoped it would.

Traumatika has been sold as a scary-movie event that kicked off with a "less-is-more" tease, and now the director is explaining why. When it was originally revealed, instead of cutting together a traditional trailer or teaser with footage from the film, the team first ran a clever marketing spot claiming the film was too intense for a full trailer. And yes, it obviously sparked plenty of chatter online from genre fans before the real trailer rolled out.

Now, director Pierre Tsigaridis is explaining that the reaction was the point, telling Screen Rant, "It made a lot of people talk online, and I think it opened the conversation. 'Oh, is it really that scary? Come on, guys.' And I think that's good, for the conversation to be open. And I think we do deliver with the trailer, something that makes you want to watch the movie. But we knew we were going to give you guys the trailer—just, like, in a week, [to] get you ready."

Traumatika Cast, Plot Details, and Release

The story of Traumatika follows Mikey, a young boy whose night terrors start bleeding into his real life when his mother shows signs of demonic possession. From there, things apparently escalate into a survival nightmare that leans into some fun generational dread and first-person intensity. And if you've seen the official trailer already, you know that the film promises to keep its audience on edge.

The cast centers on Rebekah Kennedy as Abigail and Ranen Navat as Mikey, with Emily Goss, A. J. Bowen, Sean O'Bryan, Sean Whalen, and Susan Gayle Watts in supporting roles. Tsigaridis directs from a script he co-wrote with producer Maxime Rançon; the film is produced by The Rancon Company and released by Saban Films.

For many horror lovers, the "too intense for a full trailer" gag did exactly what it was supposed to do: get people talking and primed for the indie flick, drawing inspiration from other marketing campaigns, such as the Paranormal Activity franchise. Whether it meets that bar is still up to audiences, but the conversation its marketing campaign set off has already done part of the job.

Traumatika is now playing in select U.S. theaters.

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