Like Heinz projecting pictures of Batman, Superman and Wonder Woman onto the trees to somehow promote their Afterschool Heroes range of Heinz Beanz, Hoops, Tomato Ketchup and Tomato Soup.
There are only 1,600 people in the village, who also got gift-boxes of Heinz products Oh and they also renamed the village "Heinz" for the day which seems to defeat the purpose,[...]