It's the first issue of what is intended to be a multi-format saga, so they would like it to hit a little harder for ts first issue.
As a result, they will be doing the kind of thing that Marvel Comics used to do, a free overship Retailers will get half as many as they ordered[...]
overship Archives
Marvel Comics is to overship the launch issue of the new series Loki #1 by 100% As well as Invaders #7 Both are in stores on the 17th of July As a result, retailers will be receiving twice as many copies as they ordered, but won't be required to pay any more.
It's a new story[...]