Marvel Comics to Overship Loki #1 and Invaders #7 by 100%

Marvel Comics is to overship the launch issue of the new series Loki #1 by 100%. As well as Invaders #7. Both are in stores on the 17th of July. As a result, retailers will be receiving twice as many copies as they ordered, but won't be required to pay any more.

It's a new story arc for Invaders, and while writer Chip Zdarsky has been blowing up on Daredevil and Spider-Man: Life Story, but Invaders has not been so lucky, The overship gives retailers the ability to give Daredevil and Life Story readers a promotional opportunity to read Invaders for free and see if they've been missing out…

Once upon a time, Marvel Comics regularly overshipped certain titles. The idea was that comic book retailers were a 'small-c' conservative lot and ordered what they thought they could sell. Overshipping was intended to give retailers the opportunity to discover that maybe they could sell a few more and so they would up their orders for subsequent issues. Or maybe engage in passing free samples on to customers, and get some more orders for future issues as a result.

It also had the side-benefit of upping Marvel's numbers in Diamond Comic Distributor's monthly statistics. For unit ranking and market share at least, if not for dollar ranking and market share.

Bleeding Cool first reported on Marvel doing this back in 2012 and it came and went sporadically since. When it happenedagain and again, we ran articles about it. But it hasn't happened to any statistically significant degree for a couple of years now.

But of late we've had it happen to about one or two books a month. Not enough to make any major statistical shifts. But maybe enough to help new titles launch.

Marvel Comcis to Overship Loki #1 and Invaders #7

LOKI #1(W) Daniel Kibblesmith (CA) Ozgur Yildirim
EARTH'S MIGHTIEST HERO! ALL-NEW ONGOING SERIES! After dying a grisly death in THE WAR OF THE REALMS, Loki learned a valuable lesson in warmongering: Don't get caught. But now he has a whole new set of responsibilities – and his brother Thor is not about to let him walk away from them this time. Late Show and BLACK PANTHER VS. DEADPOOL writer Daniel Kibblesmith takes the god of mischief in a thrilling new direction!
Rated T+In Shops: Jul 17, 2019 SRP: $3.99

(W) Chip Zdarsky (A) Carlos Magno (A/CA) Butch Guice
DEAD IN THE WATER! The world is forever changed. The INVADERS are shattered. And NAMOR is the world's greatest threat!
Rated T+In Shops: Jul 17, 2019 SRP: $3.99

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About Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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