Transmedia Archives

He was one of the first people to coin the term "transmedia" to describe a franchise appearing in diverse medium: books, TV, movies and so on. Kevin VanHook, writer, producer, and co-creator of Bloodshot at Valiant He has made seven movies and sold his FX company to makers of Simpsons and King of the Hill. What to[...]

"What's that?" Certainly not branding for a rock band! AT: And he had toys and the cartoon show… that's essentially what everyone now calls 'transmedia' He was one of the first people who actually did that Tom Parker didn't really do that Tom Parker just shoved shoved Elvis into movies just because it got him more money.  VT: You're absolutely[...]