Posted in: Apple, CBS, NFL, Sports, TV | Tagged: Apple Music, cbs, roc nation, super bowl, Usher

Super Bowl LVIII Halftime Show Trailer: Usher's Gonna Rewind It Back

Usher's ready to rewind it back in the official trailer released for the 2024 Apple Music Super Bowl LVIII halftime show.

It was way back in September 2023 when the word came down that Grammy-winning performer Usher would be headlining the 2024 Apple Music Super Bowl LVIII halftime show – set for February 11, 2024, in Allegiant Stadium, Nevada (Vegas, Baby! Vegas!). "It's an honor of a lifetime to finally check a Super Bowl performance off my bucket list. I can't wait to bring the world a show unlike anything else they've seen from me before. Thank you to the fans and everyone who made this opportunity happen. I'll see you real soon," shared Usher in a statement when the news was first announced. Now, nearly four months later and with NFL playoffs kicking off "The Road to Super Bowl LVIII," we're getting a great official trailer tracing Usher's 30-year journey to the main stage – and the impact that his music has had over that time.

"Usher is the ultimate artist and showman. Ever since his debut at the age of 15, he's been charting his own unique course. Beyond his flawless singing and exceptional choreography, Usher bares his soul. His remarkable journey has propelled him to one of the grandest stages in the world. I can't wait to see the magic," added Roc Nation's Jay-Z. Now, here's a look back at Kim Kardashian and Marshawn Lynch making a "Confession" to Usher (a nod to his 2004 mega-hit album, Confessions) that leads into the announcement from last fall:

"We are so proud of what we were able to accomplish together with the NFL and Roc Nation last year, and now with the insanely talented Usher set to take the stage, we're looking forward to another incredible Halftime Show from one of the world's all-time greatest performers," shared Oliver Schusser, Apple's vice president of Apple Music, Apple TV+, Sports and Beats, about today's announcement. The Apple Music Super Bowl LVIII Halftime Show telecast on CBS is set to be produced by DPS, with Roc Nation and Jesse Collins serving as executive producers and Hamish Hamilton serving as director

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