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DC Comics To Run TV Ads For 'Dark Knight III: The Master Race' Collection For The Holidays

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Dark Knight III: The Master Race by Frank Miller, Brian Azzarello, Andy Kubert and Klaus Janson made a pretty big splash when it launched and maintained its sales through the run. And now it is being collected and republished in a variety of formats. But now that it can all be bought in one volume, it's time for the bookstores to be interested. And someone can smell a hit for the holidays.

Which is why there are media buys being negotiated within Warner Bros. to launch the collected volume with ads running across TV networks including AMC, TNT, TBS, TruTV, Adult Swim, and El Rey.

Expect people to be shocked by a female Batman all over again…

Dark knight iii

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Rich JohnstonAbout Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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