All-New Marvel For September?

I get the feeling that this came up at the Writers Retreat.

The Diamond Comic Distributor retailer calendar just hit comic book stores, mapping out the year ahead. Plenty to be expected… But in September, we have All-New Marvel. A similar line appeared on the Secret Wars trailer…

For the last few years, DC Comics has owned September in terms of market share, while Marvel has taken the other eleven months. The Death Of Wolverine made it a little closer this year, and if all issues had shipped on time, it would have been closer still.

Now it still seems unlikely that Marvel would do a reboot of continuity, as DC did back in 2011 – and started off this September sweeps race month. But maybe if they did a thematic relaunch? Celebrating the fact that so many books have changed and have become "All-New"? And did it in a way to deny DC their lenticular-cover driven September bump?

Let's find out…


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Rich JohnstonAbout Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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