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DC Comics Drops 'Buy Physical, Get Digital' Codes as Standard

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Bleeding Cool already mentioned that DC Comics had been dropping digital codes from its $3.99 titles. The 'Buy Physical, Get Digital' deal saw people able to download digital copies when buying the print version, or pay a dollar less when just buying the digital version. Now that option has been removed, reserved for launch issues, or special issues, just as all the DC ongoing titles aside from the New Age of Heroes, Digital First and All-Ages titles, will be marked up to $3.99 at least each, the price point that used to trigger a digital code.

Marvel Comics went through a similar procedure last year, dropping 'Buy Physical, Pay Digital' codes completely, that saw much fan upset, retailer reaction, a band-aid solution and eventually a reversal of policy.

Will DC Comics now be going through a similar journey?

DC Comics Drops 'Buy Physical, Get Digital' Codes as Standard

 

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Rich JohnstonAbout Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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