Posted in: Comics, Comics Publishers, DC Comics | Tagged: dc logo

DC Comics Switch To Another Logo For DC Rebirth Created By Pentagram

DC Comics Switch To Yet Another Logo For DC Rebirth, Created By Pentagram

Published Tue, 17 May 2016 10:52:03 -0500

by Rich Johnston

Last updated Thu, 16 May 2024 08:05:50 -0500

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No one ever like a DC Comics logo once the publisher switches to it. Never ever ever.

But eventually people get used to it. Then DC Comics changes it again.

And everyone wants the old one back.

Well here's your chance all over again!

DC Entertainment announced a new identity and logo for its iconic DC brand. The new DC logo is a mark that leverages over 80 years of heritage with an eye toward the future.

"While comics continue to be the heart and soul of DC, the brand has evolved to now stand for powerful storytelling across so many different forms of media. DC is home to the greatest Super Heroes and Super-Villains, and the new logo has the character and strength to stand proudly alongside DC's iconic symbols," stated Amit Desai, DC Entertainment Senior Vice President of Marketing and Global Franchise Management.

"The launch of the new logo is the perfect tribute to DC's legacy, exciting future and most importantly, our fans."

The new logo will debut on the cover of the DC Universe Rebirth Special #1 comic book written by Geoff Johns releasing next week.

The new DC branding will be introduced immediately on various digital platforms, including DC websites, social media channels, DC All Access webseries, and DC All Access app and will continue to rollout worldwide across all DC content and products. One of the many benefits of the new logo design is its versatility to showcase DC's iconic and timeless characters and stories across all media. Look for the new logo to come to life at key events in the coming months.

The new identity and logo were developed in partnership with Pentagram, the world's largest independent design consultancy.

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