DC Comics Take Legal Action Against Ice Cream Store For The Shape Of Their "G"

Sloopin is the equivalent of Bleeding Cool for the comings and goings of the South Loop area of Chicago's downtown.

And they had a hot scoop… or a cold scoop I suppose – that a new ice cream parlour was coming to town.

The brothers who own Flaco's Tacos and Hackney's on S. Dearborn b/t Polk & Harrison have acquired Castle Keepers, the real estate office that was in between the two businesses, and say they're putting in an ice cream shop. Don't know the timetable, but will keep you posted.

Soon they had a name. And a logo. For Gordo's homemade ice cream bars.


Except that logo may have been a little too familiar.


And their attempt to register their logo as a trademark has been challenged. By DC Comics, over its similarity to the Superman shield.

Brian A. Rupp, lawyer for Warner Bros, the owners of DC Comics, has written a letter to the trademark registry office, asking for an extension to legally challenge this trademark application.

It's not just Gordo's that's under challenge in the ice-cream department either. Superhero Creamery & T-Shirt Factory in Ashland, Kentucky, has received a similar legal challenge, over the shared trademark ownership of the word superhero by Marvel and DC Comics.


Though the last time that one went to court, the publishers pulled back, rather than risk a precedent judgment that went against them. A lesson to be learned?


About Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.

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