And Finally… Everything That New DC Logo Has Been Registered For

Earlier today, after following the story for a month, Bleeding Cool gave you the first peek at a new logo registered by DC Comics and DC Entertainment with the US Government's trademark people. (Thanks for securing the search link, Heidi). So I asked an intellectual property attourney about it.
 It is set up as an "intent to use" application, which means they haven't started using it anywhere yet.  Generally speaking, when you file one of those, and the USPTO reviews it to make sure there aren't any obvious conflicts (which there shouldn't be), they'll give you something called a Notice of Allowance.  From that point, you have 6 months to actually use the mark somewhere and file a "Statement of Use," after which the registration will become official.  You can extend that 6 months up to a total of three years.
So, what this means is that at some point within the next three years or so, they're planning to use this mark.  They don't HAVE to, though, and they can always abandon it, if they choose.  Trademark registrations aren't all that expensive, so changing their minds depending on people's reactions is certainly within the realm of possibility (particularly since you put it out there, although TM filings are public, so what can they do, really?)

The images at the link are in black and white, and the registrations show that the colour of the trademark isn't being applied for. Chris Haley showed how they might work with a touch of colour.

And Finally… Everything That New DC Logo Has Been Registered ForHere are the items that the new DC Comics/Entertainment logo has had a trademark application for with the government. With some examples as to how they might look.

And Finally… Everything That New DC Logo Has Been Registered ForEntertainment services, namely, providing online video games, providing online computer games, providing temporary use of non-downloadable video games; Production of video and computer game software; entertainment services in the nature of live-action, comedy, drama, animated, and reality television series; production of live-action, comedy, drama, animated and reality television series; distribution and display of live-action, comedy, drama and animated motion picture theatrical films; production of live-action, comedy, drama and animated motion picture theatrical films; theatrical performances both animated and live action; Internet services providing information via an electronic global computer network in the field of entertainment relating specifically to games, music, movies, and television; providing a web site featuring film clips, photographs and other multimedia materials; providing news about current events and entertainment, and information related to education and cultural events, via a global computer network; and providing information for and actual entertainment via an electronic global communications network in the nature of live-action, comedy, drama and animated programs and production of live-action, comedy, drama and animated motion picture films for distribution via a global computer network; providing a computer game that may be accessed by a telecommunications network; and electronic publishing services, namely, publication of text and graphic works of others on-line featuring articles, novelizations, scripts, comic books, strategy guides, photographs and visual materials; amusement parks services; amusement park rides; live or pre-recorded shows and/or movies; entertainment and/or recreation information; entertainment club services

Providing on-line facilities for real-time interaction with other computer users concerning topics of general interest; providing on-line chat rooms and electronic bulletin boards for transmission of messages among users; electronic transmission and streaming of digital media content for others via global and local computer networks and via mobile telephones, smartphones and other mobile communications devices; streaming of audio and video material on the internet and via mobile telephones, smartphones and other mobile communications devices; transmission of downloadable audio-visual media content in the nature of full-length, partial-length, and clips from motion pictures, television programming, and videos; video-on-demand transmission services; enabling users of mobile telephones, smartphones and other mobile communications devices to communicate with each other; telecommunications

And Finally… Everything That New DC Logo Has Been Registered ForRetail store services and on-line retail store services featuring consumer goods, namely, clothing, toys, sporting goods, household linen, household tableware, housewares, carrying bags and packs, wallets, paper goods, writing instruments; jewelry and watches and consumer electronics; Compiling of information into computer databases; Marketing, advertising and promotion services; market research and information services; advertising services, namely, promoting the goods and services of others via computer and communication networks; operating on-line marketplaces for sellers of goods and/or services; online retail store services featuring digital media, namely, pre-recorded digital sound, video and data recordings featuring music, text, video, games, comedy, drama, action, adventure or animation; promoting the goods and services of others over the Internet; providing on-line computer databases and on-line searchable databases in the field of entertainment; on-line advertising and marketing services; providing and rental of advertising space on the Internet; providing on-line auction services; comparison shopping services, namely providing commercial information and advice for consumers and providing price comparison services

And Finally… Everything That New DC Logo Has Been Registered ForVegetable juice for beverages; sweet drinks prepared with rice and malt, fruit powder, fruit syrup, concentrated fruit juice; lemonades and syrup for lemonade; cola syrup; powders for effervescing beverages; pastilles for effervescing beverages; non-alcoholic beverages, namely soft drinks, fruit nectars; fruit juices, fruit drinks, fruit flavored soft drinks, fruit punch, seltzer water, soda water, drinking water and sports drinks; preparations for making aerated water and juice; mineral and spring water

Cookies, bases for making milkshakes, breakfast cereal, bubble gum, cake decorations made of candy, chewing gum, frozen confections, crackers, frozen yogurt, ice cream, pretzels, peanut butter confectionery chips, malt for food; soybean malt; malt biscuits; sugar confectionery, namely candy, candy bars, candy mints, candy coated and caramel popcorn, and candy decorations for cakes; edible decorations for cake; rice cakes; pastilles; pastries; biscuits and bread; coffee beverages with milk; cocoa beverages with milk, chocolate-based beverages, coffee and coffee-based beverages, cocoa and cocoa-based beverages; tea, namely, ginseng tea, black tea, green tea, oolong tea, barley and barley-leaf tea; meat tenderizers for household purposes; binding agents for ice-cream

And Finally… Everything That New DC Logo Has Been Registered ForProcessed and dried vegetables; processed and dried fruits, processed ginseng; raisins, fruit salads, fruit jellies, marmalade; preserved onions, preserved olives; crystallized fruits; vegetable and fruit juices for cooking; jams, chocolate nut butter, cocoa butter and peanut butter; canned fruits and vegetables; pickles; soybean-based food beverage used as a milk substitute; frozen fruits and vegetables; potato chips; processed and dried meat; meat; milk; seafood; and margarine

Toys and sporting goods, including games and playthings–namely, action figures and accessories therefor; playsets for action figures; toy furniture; plush toys; balloons; bathtub toys; ride-on toys; equipment sold as a unit for playing card games; toy vehicles; dolls; flying discs; electronic hand-held game unit; game equipment sold as a unit for playing a board game, a card game, a manipulative game, a parlor game and an action type target game; stand alone video output game machines; jigsaw and manipulative puzzles; paper face masks; skateboards; ice skates; water squirting toys; balls–namely, playground balls, soccer balls, baseballs, basketballs; baseball gloves; swimming floats for recreational use; kickboard flotation devices for recreational use; surfboards; swim boards for recreational use; swim fins; toy bakeware and toy cookware; toy banks; toy snow globes; paper party hats; and Christmas tree ornaments

And Finally… Everything That New DC Logo Has Been Registered ForClothing for men, women and children – namely, shirts, t-shirts, sweatshirts, jogging suits, trousers, pants, shorts, tank tops, rainwear, cloth baby bibs, skirts, blouses, dresses, suspenders, sweaters, jackets, coats, raincoats, snow suits, ties, robes, hats, caps, sunvisors, gloves, belts, scarves, sleepwear, pajamas, lingerie, underwear, boots, shoes, sneakers, sandals, socks, booties, slipper socks, swimwear and masquerade and Halloween costumes and masks sold in connection therewith

Bath linens, namely, bath towels and wash cloths; bed linens, namely; bed blankets, bed canopies, bed pads, bed sheets, bed spreads, pillow cases, comforters, duvet covers, mattress covers, dust ruffles, blankets, throws, crib bumpers, and pillow shams; textile wall hangings; curtains; draperies; cotton, polyester and/or nylon fabric; linen; kitchen linens, namely, barbecue mitts, cloth napkins, dish cloths, fabric table cloths, kitchen towels, fabric place mats, oven mitts, washing mitts, fabric table runners, pot holders and cloth coasters; handkerchiefs, quilts, and golf towels

Glass, ceramic and earthenware goods, namely, bowls, plates, coffee cups, and cups; beverage glassware, namely, jugs, mugs and drinking glasses; sugar and creamer sets; infant cups; cookie jars; ceramic, glass and china figurines; toothbrushes; non-electric coffee pots not of precious metal; lunch boxes; lunch pails; wastepaper baskets; ice buckets; plastic buckets; shower caddies; cake molds; serving utensils, namely, pie servers, cake turners, spatulas, scrapers, and cake servers; canteens; plastic coasters; thermal insulated containers for food or beverages; cookie cutters; cork screws; water bottles sold empty; decanters; drinking flasks; gardening gloves; rubber household gloves; and dinnerware, namely, paper plates and paper cups

And Finally… Everything That New DC Logo Has Been Registered ForPlastic license plate frames, sleeping bags, plastic bibs, plastic cake decorations, non-metal key chains, chair pads, deck chairs, non-metal money clips, corks for bottles, drinking straws, picture frames, pillows and seat cushions, booster seats, infant walkers, bassinets, high chairs, hand-held fans, decorative mobiles, snow globes, and soft-sculpture wall decorations

Athletic bags, baby backpacks, backpacks, beach bags, book bags, diaper bags, duffel bags, gym bags, tote bags, coin purses, fanny packs, knapsacks, waist packs, shopping bags; umbrellas; wallets; accessories made of leather, namely wallets, handbags and belts

Printed matter and paper goods–namely, books featuring characters from animated, action adventure, comedy and/or drama features, comic books, children's books, strategy guides, magazines featuring characters from animated, action adventure, comedy and/or drama features, coloring books, children's activity books; stationery, writing paper, envelopes, notebooks, diaries, note cards, greeting cards, trading cards; lithographs; pens, pencils, cases therefor, erasers, crayons, markers, colored pencils, painting sets, chalk and chalkboards; decals, stickers, heat transfers; posters; adhesive plastic film with removable paper for mounting images for decorative purposes; mounted and/or unmounted photographs; book covers, book marks, calendars, gift wrapping paper; paper party favors and paper party decorations–namely, paper napkins, paper place mats, crepe paper, invitations, paper table cloths, paper cake decorations; printed transfers for embroidery or fabric appliqués; printed patterns for costumes, pajamas, sweatshirts and t-shirts

Clocks; watches; jewelry, namely bracelets, ankle bracelets, brooches, chains, charms, cuff-links, earrings, lapel pins, necklaces, ornamental pins, pendants and rings, belt buckles

And Finally… Everything That New DC Logo Has Been Registered ForBicycles, tricycles and children's car seats (automobile safety seats for children), car straps, seat belt, shoulder straps, automobile seat covers, windscreens for automobiles, sun-blinds adapted for automobiles (automobile sunvisors)

Motion picture films featuring comedy, drama, action, adventure and/or animation, and motion picture films for broadcast on television featuring comedy, drama, action, adventure and/or animation; audio video discs, and digital versatile discs featuring music, comedy, drama, action, adventure, and/or animation; stereo headphones; batteries; cordless telephones; CD players; CD ROM computer game discs; telephone and/or radio pagers; compact disc players; radios; mouse pads; eyeglasses, sunglasses and cases therefore; game equipment sold as a unit for playing a parlor-type computer game; downloadable software for use in playing online computer games, downloadable computer game software; Computer game software for use on mobile and cellular phones; video and computer game programs; video game cartridges; computer and video games which are designed for hardware platforms, namely, game consoles and personal computers; CD-ROM and digital versatile computer game discs and computer programs, namely, software linking digitized video and audio media to a global computer information network; downloadable audio-visual media content in the field of entertainment featuring animated motion pictures, television series, comedies, and dramas; computer software, namely, computer software for streaming audio-visual media content via the Internet, computer software for streaming and storing audio-visual media content, downloadable audio and video players for media content with multimedia and interactive functions, video search and annotation software, content protection software, database management software, database synchronization software; computer programs for accessing, browsing and searching online databases, software that enables users to play and program entertainment-related audio, video, text and multi-media content. computer application software for streaming and storing audio-visual media content; computer application software for streaming audio-visual media content via the Internet; downloadable computer software for streaming audio-visual media content via the Internet; downloadable computer software for streaming and storing audio-visual media content; downloadable publications in the nature of books featuring characters from animated, action adventure, comedy and/or drama features, comic books, children's books, strategy guides, magazines featuring characters from animated, action adventure, comedy and/or drama features, coloring books, children's activity books and magazines in the field of entertainment; cellular telephone accessories, namely hands-free accessories, cellular telephone covers and cellular telephone face covers; encoded magnetic cards, namely, phone cards, credit cards, cash cards, debit cards and magnetic key cards; and decorative magnets

And Finally… Everything That New DC Logo Has Been Registered ForMetal key holders, metal key rings, metal key chains, metal key clips and metal money clips; identification bracelets made of metal and non-precious metal bracelets; metal piggy banks; decorative metal boxes, jewelry boxes made of metal/non-precious metal; letter boxes made of metal; figurines of common metal; and decorative tin cans (made of non-precious metal)

Pharmaceuticals, namely vitamins and mineral supplements; adhesive bandages

Cosmetics, namely lipstick, lip gloss and non-medicated lip balm; mascara; nail enamel; face powder, face cream, skin lotion and skin gel; body powder; bath oil, bath gel and non-medicated bath salts; hand cream and lotion; body cream and lotion; sunscreen preparation, namely cream and lotion; shaving cream and after-shave lotion, skin cleanser and non-medicated body soaks; body deodorant, cologne and perfume; toothpaste; soaps, namely, liquid bath soap, gel soap and bar soap; detergent soap, namely, liquid and powder; fabric softener; deodorant soap, skin soap; and shampoo and shampoo conditioner

No contraceptives sadly. Shame for some reason I think the logo would look good on a condom.

About Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.