Posted in: Comics | Tagged: Comics, entertainment, hachette, marvel, partworks

Hachette Launches 'Draw The Marvel Way' Partwork, Aims At Women As Well

Published Fri, 06 Mar 2015 15:00:42 -0600

Last updated Fri, 06 Mar 2015 15:46:37 -0600

A good percentage of British magazine publication is based on the partwork model. Wherein a volume is serialised published weekly, fortnightly or monthly. In recent years they have also incorporated a physical object that can be collected or combined with other objects to form a larger whole. These cover any topic from Roman architecture to fishing to classic sitcoms to superheroes. Eaglemoss and Hachette have also taken this to comic books, with the lead statue, chess pieces and mini-hardcover comics being popular examples, and selling them for the first time into the comic store marketplace.

Indeed, Eaglemoss' foray into the USA direct market with the Marvel and DC figures was so popular that it spawned other lines and market approaches and quite surprised the publisher, used to getting magazines on the news stand and then shifting as many customers as they can to subscription in order to complete the partwork. The direct market showed them, instead, a committed market who would keep coming back, leading them to regularly extend the partworks repeatedly.

Well Hachette has a new one. Using their Marvel license to launch Draw The Marvel Way, teaching folk how to draw Marvel superhero characters. Naturally starting with Spider-Man….

And each coming with free stuff. to help you draw Marcel characters. Pens, brushes, colours, scalpels… hang on what was that?

I remember the USA had problems with Eaglemoss using led figures, as lead toys were banned from sale to children, though they managed to get around it by changing the classification and then using other materials.

But a scalpel? That will be an interesting one. Looks like it's for subscribers only, who also get other deals…